Senior Business Systems Analyst - Marketing Technology

Position Overview We are seeking a Senior Business Systems Analyst – Marketing Technology to support enterprise marketing systems and engineering delivery across a complex, multi-platform ecosystem. This role operates as a senior individual contributor, bridging business processes, product strategy, and technical execution. You will partner closely with Product Management, Engineering, and business stakeholders to translate business objectives into implementation-ready requirements, ensuring alignment between functional needs, platform capabilities, and delivery outcomes. This position is ideal for a technically strong analyst—often an engineer-turned-analyst—who thrives in enterprise environments and can drive clarity, structure, and execution across ambiguous and cross-functional initiatives. Key Responsibilities Business Analysis & Requirements Management Partner with Product Management and business stakeholders to understand business goals, process needs, and functional requirements across the marketing ecosystem. Translate business requirements into clear functional requirements, user stories, process flows, acceptance criteria, and other artifacts that engineering teams can build against. Analyze requirements for completeness, feasibility, downstream impacts, and alignment with existing platform capabilities and architecture standards. Document decisions, assumptions, dependencies, and requirement changes clearly to support delivery quality and long-term maintainability. Solution Design & Delivery Support Support solution discovery and solution design for cross-system initiatives spanning CRM, marketing automation, integrations, and related data flows. Work closely with architects and engineers to clarify system behavior, define dependencies, and resolve functional and technical ambiguities during design and delivery. Support platform configuration definition and ensure that delivered solutions align with intended business outcomes. Cross-Functional Collaboration & Execution Contribute to backlog refinement and release planning in partnership with Product Management and engineering teams. Facilitate working sessions with cross-functional teams including Product, Engineering, QA, and business stakeholders. Act as a strong senior analyst within the team by improving requirement quality, bringing structure to ambiguous asks, and helping drive consistent execution. Required Skills & Experience Enterprise Marketing Technology Expertise Strong experience supporting enterprise marketing and CRM ecosystems, including hands‑on work with platforms such as Dynamics 365, Salesforce, and Marketo. Familiarity with integrations, data flows, lead management, and intake processes across marketing systems. Technical & Analytical Capabilities Strong technical aptitude, including understanding of integrations, data flows, dependencies, and solution tradeoffs. Ability to create implementation‑ready documentation such as user stories, process maps, functional designs, and acceptance criteria. Demonstrated ability to bridge business context and technical implementation details with minimal supervision. Program Delivery Experience 8+ years of experience as a Business Systems Analyst, Business Analyst, Solution Analyst, or similar techno‑functional role in a large enterprise environment. Experience working directly with engineering teams, architects, and product managers in an Agile delivery model. Strong communication and stakeholder‑management skills, including the ability to ask the right questions and challenge unclear requirements constructively. Preferred Qualifications Experience in B2B marketing processes such as lead management, routing, lifecycle management, and marketing‑to‑CRM alignment. Experience supporting platform transformation or migration programs, including transition from legacy systems to target‑state platforms. Familiarity with Workfront or similar intake and work‑management platforms. Exposure to Adobe Experience Platform (AEP), customer data platform concepts, or adjacent customer‑data capabilities. Prior experience in engineering, development, QA, or another technically grounded role before moving into analysis. Bachelor’s degree in Computer Science, Information Systems, Business, or a related field, or equivalent practical experience. About Blue Acorn iCi Blue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results. Specializing in the Adobe Experience Cloud, we provide end‑to‑end services across commerce, content, analytics, and customer insights. Backed by Infosys, we’re growing fast—and we’re looking for exceptional talent to grow with us. Our teams work at the intersection of strategy and execution—solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. From large‑scale digital transformation programs to platform implementations and ongoing optimization, we bring deep expertise and a collaborative mindset to every engagement. Why Join Us? Blue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. We’re more than a consultancy—we’re a team of innovators helping the world’s top brands shape the future of digital. Here, you won’t just contribute to a project—you’ll drive meaningful outcomes, collaborate with cross‑disciplinary teams, and grow your skills in a high‑impact, high‑growth environment. We believe great work starts with great people, and we’re committed to creating a culture where talent thrives, ideas spark change, and results speak for themselves. If you’re ready to push boundaries, deliver real value, and help shape the next generation of digital experiences—this is your place. Candidates must have unrestricted authorization to work in the United States without the need for employer sponsorship now or in the future. Infosys Nova Holdings, LLC does not provide immigration or visa sponsorship for this position (including H4 EAD, H‑1B, OPT, CPT, TN, O‑1, E‑3, or J‑1 visas). Full Time, Non‑Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more! Blue Acorn iCi is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability. Please click to read EEO Law and Pay Transparency Act and IER Right to Work Document and Privacy Notice. Blue Acorn iCi will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please contact us at: View email address on click.appcast.io. California applicants: Please click here for CCPA disclosures. #J-18808-Ljbffr