Senior Product Marketing Manager

Senior Product Marketing Manager


Job Location (Short): Houston, United States | Madison, United States


Workplace Type: Remote


Req Id: 3005


Responsibilities

We're hiring a Senior Program Manager to drive marketing for Octave Attune - Octave's EAM and APM solutions for asset-intensive industries. The people you're marketing to are running plants, fleets and facilities where uptime, reliability and safety aren't talking points. They're the business. Your job is to make sure those operators, maintenance leaders and reliability engineers see Octave as the partner that gets it.
You'll sit on the Global Portfolio Marketing team and own the conception, planning and execution of marketing programs for Octave Attune. You'll partner with product management, solution design, demand generation, regional marketing and sales to set priorities, build go-to-market plans and run programs from kickoff to results.

What you'll do:

• Build the marketing strategy for Octave Attune, translating product capabilities and customer pain points into messaging, positioning and value propositions that hold up in front of plant managers, reliability engineers, maintenance leaders and the executives who fund their work.
• Plan and execute integrated campaigns across email, social, video, webinars and live and virtual events - covering net-new pipeline, customer expansion and product launches.
• Develop go-to-market packages for new releases and major campaigns: launch narratives, sales talk tracks, customer-facing collateral, web copy, blog posts, case studies and analyst briefings.
• Partner with the enablement team to equip sales, pre-sales and ADRs with the materials and product context they need to have substantive conversations with asset-intensive buyers.
• Tap internal SMEs, external consultants and customer references to ground every asset in real industry context.
• Track program performance against pipeline, engagement and revenue metrics, then bring sharp recommendations on what to double down on and what to stop.
• Coordinate across key stakeholders to keep messaging consistent and execution aligned across regions and channels.

Education / Qualifications

• A bachelor's degree in marketing or a related field.
• 5+ years in B2B marketing, product marketing or product management, ideally for software or technology.
• A track record of running multi-channel marketing programs from strategy through execution, on a deadline, with multiple stakeholders pulling in different directions.
• Sharp written and verbal communication. You can hold a room, write a launch narrative and give a colleague's deck the edit it needs.
• Comfort working with global teams across regions and time zones, inside a large organization.
• The ability to read marketing and business data, find the insight and act on it.
• Hands-on experience with Salesforce and a marketing automation platform.

Bonus points

• Direct experience marketing to asset-intensive industries: oil and gas, power and utilities, manufacturing, mining, chemicals or transportation.
• Working knowledge of enterprise asset management, asset performance management, reliability or maintenance software categories.

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About Octave

Octave provides mission-critical software that empowers organizations to make informed decisions across every stage of the asset lifecycle - Design, Build, Operate and Protect - where performance, safety, and reliability are non-negotiable and failure is not an option.

Turning complex operational data into actionable intelligence, Octave connects expertise, real-world conditions and enterprise-scale insight to improve performance, resilience and incident response where it matters most.


Octave has more than 7,000 employees in 45 countries. Learn more at octave.com and follow us on LinkedIn.

Why work for Octave?

All in. Always forward. That's the way we do things around here. We put trust in our people because we believe it's the best way to unleash potential, bring ideas to life, and keep moving ahead. And it's why we're committed to creating an environment that's truly supportive, providing you with the resources you need to support your ambitions, no matter who you are or where you are in the world.

Everyone is welcome

At Octave, we believe that diverse and inclusive teams are critical to the success of our people and our business. Here, everyone is welcome. As an inclusive workplace, we don't discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all.


Respect is the cornerstone of how we operate, so speak up and be yourself. You're valued here.

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Octave posts all official job opportunities on either or and communicates only from email addresses ending in @octave.com. We never request payment or personal banking information during recruitment. No offers will ever be extended without a proper interview via Teams or in person, never done over email alone. If you suspect fraud, it probably is, and contact us at View email address on click.appcast.io