Business Development Representative, Commercial Flooring Specification

Job Description

Job Description

The Business Development Representative (BDR) is responsible for developing new relationships, uncovering opportunities, and influencing product specifications at the earliest stages of project development. This role requires daily field activity to create demand, open doors, and position MHCO products with decision-makers, end users, and the A&D community.

The NY Metro market is supported by a team of Territory Managers (TMs) who manage contractor relationships, pricing, and order execution across the region. This BDR will collaborate closely with multiple TMs, as well as an existing Manhattan-based BDR, to drive demand and ensure opportunities are effectively communicated, developed, and converted into business.

This is a high-visibility, market-facing role for a driven, competitive professional who thrives on building a strong sales pipeline and winning specifications.

Market Penetration & Opportunity Creation

• Prospect, identify, and penetrate target accounts across architects, designers, developers, and end users
• Build and maintain a strong, active pipeline through consistent in-person engagement
• Expand MHCO’s presence within key firms and ownership groups
• Generate real-time market intelligence and share actionable opportunities with TMs
• Ensure MHCO is specified early and frequently across projects

Specification Influence

• Drive product specifications by positioning MHCO solutions against competitors
• Engage decision-makers early in the design phase to influence outcomes
• Track and manage specifications to prevent substitution
• Maintain visibility on project status and competitive activity

Product Positioning & Engagement

• Deliver tailored product presentations aligned with design and performance needs
• Distribute samples and ensure product visibility with specifiers
• Coordinate Lunch & Learns and CEU presentations with manufacturer partners
• Leverage vendor relationships to deepen account penetration

Execution Alignment

• Collaborate closely with Territory Managers across the NY Metro area
• Ensure seamless communication of opportunities and project updates
• Support pull-through by keeping contractors informed (via TMs)
• Act with urgency to move projects from design intent to awarded business

Activity & Accountability

• Maintain accurate CRM records of contacts, projects, and activity
• Meet activity targets (meetings, new contacts, project additions)
• Submit timely reports and expense documentation

Travel

• Daily local travel throughout Manhattan and the NY Metro area
• Occasional overnight travel as needed

Required Qualifications:

• 3+ years of outside sales or business development experience in commercial flooring, building materials, or a related specification-driven industry
• Proven success working with architects, interior designers, or commercial end users
• Strong understanding of the commercial construction and specification process
• Excellent presentation, communication, and relationship-building skills
• Self-motivated with the ability to manage a large territory
• Proficiency in CRM systems and Microsoft Office
• Valid driver’s license and ability to travel throughout the territory

Preferred Qualifications:

• Experience with commercial flooring products (carpet, LVT, hardwood, ceramic tile, resilient flooring)
• Existing relationships within the A&D community
• Familiarity with LEED, WELL, or other sustainability standards

Additional Compensation & Benefits

• Incentive Compensation: Performance-based bonus (target earnings: 15–25% of base)
• Opportunity for earnings above target based on performance
• Comprehensive benefits package
• Mileage reimbursement
• Company-issued computer
• Cell phone allowance

Company Description

Michael Halebian & Co. (MHCO) is a leading commercial flooring distributor in the Northeast construction industry, known for deep inventory, strong partnerships, and a relentless focus on customer service.

We are actively expanding our product portfolio with innovative, specification-driven solutions and are investing in high-impact talent to accelerate growth across the Manhattan and Brooklyn markets.

Company Description

Michael Halebian & Co. (MHCO) is a leading commercial flooring distributor in the Northeast construction industry, known for deep inventory, strong partnerships, and a relentless focus on customer service.\r\n\r\nWe are actively expanding our product portfolio with innovative, specification-driven solutions and are investing in high-impact talent to accelerate growth across the Manhattan and Brooklyn markets.