Ralph Lauren E-Commerce Performance Management & Analytics Lead, NA

Company Description Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. Position Overview The E-Commerce Performance Management & Analytics Lead, North America is a commercially minded leader responsible for driving digital demand, customer acquisition, retention, and profitable growth across Ralph Lauren's North America e-commerce business. This role sits at the intersection of e-commerce, performance media, CRM, CIX, analytics, merchandising, site experience, finance, and agency partners, ensuring marketing investments are planned, measured, optimized, and translated into actions that support revenue, margin, customer file growth, lifetime value, and long-term brand health. The ideal candidate will bring a customer-first mindset, luxury retail sensibility, performance marketing expertise, and analytical discipline. They will help connect Ralph Lauren's brand moments, product priorities, customer insights, and commercial objectives into an integrated North America marketing operating model that improves how the business plans, measures, and optimizes e-commerce demand across paid, owned, and partner touchpoints. Further, this role will support efforts to adapt our programs to the changing digital ecosystem and will be responsible for projects focused on AI visibility, taxonomy, advanced measurement, and evolving analytics capabilities. Essential Duties & Responsibilities North America E-Commerce Performance Strategy & Growth Planning Develop and lead integrated North America e‑commerce marketing strategies that drive qualified traffic, conversion, customer acquisition, retention, and profitable growth across Ralph Lauren's digital commerce channels. Translate Ralph Lauren brand priorities, seasonal campaigns, product launches, promotional strategies, key category moments, and customer insights into clear marketing plans across paid, owned, CRM, and partner channels. Partner with Digital Commerce, Merchandising, Planning, CRM, CIX, Site Experience, Creative, Finance, and agency teams to align marketing activities with business priorities, inventory opportunities, launch calendars, and customer growth objectives. Identify growth opportunities across customer segments, brands, categories, channels, and lifecycle stages, balancing near‑term business performance with long‑term customer value and luxury lifestyle brand equity. Supported by a Senior Manager of Analytics, lead projects to strengthen digital marketing foundations, including taxonomy, tag implementation and governance, measurement frameworks, and attribution capabilities. Remain at the forefront of the future of search and digital discovery, driving efforts related to AI visibility while adapting to rapid changes in the search and commerce ecosystem. Performance Management, Forecasting & Optimization Own North America e‑commerce performance management routines, including weekly business reviews, monthly business updates, quarterly business reviews, and executive‑ready narratives for Marketing and business leadership. Monitor key performance indicators across traffic, conversion, demand, revenue, AOV, customer acquisition, retention, customer lifetime value, return on ad spend, media efficiency, promotional response, and margin‑aware growth. Partner with Finance, Analytics, Digital Commerce, CIX, and channel teams to build forecasts, track performance versus plan, identify risks and opportunities, and recommend action‑oriented optimizations. Lead test‑and‑learn agendas across media, CRM, audience strategy, site experience, creative, offers, product/category moments, and customer journeys to improve performance and scale learnings. Connect marketing results to broader Ralph Lauren business outcomes, ensuring reporting explains customer behavior, commercial impact, brand implications, and recommended next steps. Performance Media, CRM, CIX & Audience Strategy Partner with performance media leads and agency teams to guide full‑funnel strategies across search, shopping, paid social, affiliate, display, video, and emerging discovery environments. Work closely with CIX and CRM teams to activate first‑party data, segmentation, predictive models, audience development, lifecycle insights, and personalization opportunities that support customer file growth and lifetime value. Ensure media, CRM, and audience plans are aligned to customer value, incrementality, measurement discipline, Ralph Lauren's commercial calendar, and the broader North America Marketing agenda. Champion data quality, tagging, taxonomy, product feed health, measurement readiness, and audience governance as foundational capabilities for high‑performing digital marketing. Analytics, Customer Insights & Executive Storytelling Translate complex performance, customer, commerce, and marketing data into clear insights, strategic recommendations, and decision‑ready narratives for North America Marketing and senior business stakeholders. Partner with CIX, Analytics, and agency teams to improve dashboards, reporting automation, attribution, incrementality testing, marketing mix inputs, customer forecasting, and performance measurement frameworks. Develop a consistent view of what is driving e‑commerce performance, including customer demand, channel mix, creative effectiveness, promotional response, product/category trends, brand moments, and onsite behavior. Prepare concise executive summaries, business updates, and performance readouts that clearly identify what happened, why it happened, what it means, and what actions should follow. Cross‑Functional Leadership & North America Marketing Operating Model Act as a central connector across North America Marketing, Digital Commerce, Performance Media, CRM, CIX, Analytics, Merchandising, Planning, Site Experience, Creative, Finance, Technology, and agency partners. Establish clear operating rhythms, decision forums, action trackers, and accountability models to improve speed, clarity, prioritization, and follow‑through. Lead cross‑functional planning meetings, performance reviews, business recaps, and post‑campaign retrospectives that turn insights into action. Influence stakeholders at multiple levels by balancing strategic perspective, luxury brand stewardship, commercial urgency, customer understanding, and operational practicality. Manage and develop direct reports or matrixed team members, fostering a culture of curiosity, analytical discipline, collaboration, accountability, and continuous improvement. Manage performance marketing and affiliate agency relationships. Identify opportunities to leverage AI capabilities to improve business performance, measurement effectiveness, and team productivity. Experience, Skills & Knowledge 8-10+ years of experience in e‑commerce marketing, performance marketing, analytics, or digital commerce within a retail, fashion, or luxury organization. Strong understanding of e‑commerce and retail business drivers, including traffic, conversion, AOV, demand, revenue, margin, customer acquisition, retention, lifetime value, promotional effectiveness, and cross‑channel customer behavior. Hands‑on experience working across performance media channels including paid search, shopping, paid social, SEO, affiliate, display, video, retargeting, and emerging AI‑driven discovery environments. Experience partnering with CRM, lifecycle marketing, customer analytics, and CIX teams to activate first‑party data, segmentation, personalization, predictive models, audience strategies, and customer journey initiatives. Proven ability to interpret performance data, synthesize insights, and communicate recommendations to senior leadership in a clear, concise, and commercially grounded manner. Strong financial and commercial acumen, including forecasting, budget management, ROI analysis, media efficiency, and performance planning. Experience managing agencies, vendors, cross‑functional workstreams, executive stakeholders, and matrixed teams. Excellent communication, storytelling, project management, and executive presentation skills. People leadership experience, including coaching, prioritization, feedback, talent development, and building high‑performing teams. Preferred Experience Experience with Adobe Analytics, Google Analytics, Tableau, Power BI, Looker, Snowflake, or similar analytics and visualization platforms. Familiarity with customer data platforms, ESPs, marketing automation platforms, product feeds, tagging, taxonomy, clean rooms, and privacy‑safe measurement solutions. Experience with incrementality testing, attribution, marketing mix modeling, A/B testing, audience testing, and experimentation frameworks. Exposure to AI‑enabled marketing, generative search, generative engine optimization, personalization, content intelligence, product data enrichment, and emerging digital discovery environments. Experience working in a global, matrixed, multi‑brand, or omnichannel retail organization where regional priorities connect with enterprise strategies. #J-18808-Ljbffr Ralph Lauren