Physician Liaison

Physician LiaisonBoulder Community Health is seeking a Physician Liaison to strengthen relationships with physicians, practices, and community partners throughout our service area. This highly visible role develops and implements targeted marketing and business development strategies to expand referral sources, increase awareness and utilization of BCH services, and support organizational growth. Working closely with the Associate VP of Strategy and Business Development, clinical leaders, and other key stakeholders, the Physician Liaison serves as a key connection between BCH clinical services and both BCH-owned and independent physician practices. This role supports multiple service lines, develops physician outreach and educational materials, communicates BCH services and referral processes, identifies and helps address barriers, and monitors referral and utilization trends to provide meaningful feedback to leadership. The position requires regular travel throughout BCH’s primary and secondary service areas to build and maintain strong provider relationships.Benefits:Health insurance, including a FREE employee only optionDental and Vision insuranceBCH paid Life Insurance; Spouse and Dependent Life Insurance plansShort-term and Long-term disability coverageHealth and Dependent Care Flexible Spending AccountsRetirement plan with BCH matching contributions, and discretionary lump sum contributionPaid Time OffEducation assistance programVoluntary Wellness programs, to include biometrics, wellness team challenges, and much moreStaff Support Initiatives such as Sound Baths, Meditation, Massages, and ReikiFree one-on-one retirement planning sessionsEmployee Assistance Program offering 8 free, confidential counseling sessions for you and your familyQualifications:Bachelor’s degree in a health and/or business-related field with experience in direct sales and marketing preferred.Two years in a health-related field or health related marketing experience helpful but not required.Responsibilities:Build and maintain strong relationships with physicians, physician practices, medical providers, and community partners, including both BCH-owned and independent practices, to promote services and strengthen referral relationships.Partner with the Associate VP of Strategy and Business Development, clinical departments, and other leaders to develop and implement strategic marketing, outreach, and business development plans that support organizational growth.Identify opportunities to increase referrals, patient volume, testing volume, and utilization of targeted BCH programs and clinical services while supporting greater continuity of care across the health system.Serve as a key liaison between physician practices and BCH clinical departments, communicating provider needs, concerns, and opportunities and collaborating internally to address barriers and improve the overall provider experience.Develop targeted outreach strategies for new, existing, and former clients, including physician practices with declining or lost business, to strengthen relationships and identify opportunities for renewed growth.Conduct regular visits to physician offices and key accounts throughout BCH’s primary and secondary service areas, providing education on BCH services, referral processes, new programs, quality outcomes, and available resources.Use Salesforce, market data, referral trends, utilization information, and performance reports to identify growth opportunities, document outreach activity, measure results, and provide meaningful updates and recommendations to leadership.Collaborate with clinical departments to develop physician education, marketing materials, service information, and other resources that make it easier for providers and their staff to understand and access BCH services.Support broader business and community outreach efforts, including relationships with businesses, Corporate Health initiatives, health fairs, and other opportunities that increase awareness of BCH services and strengthen community partnerships.About Boulder Community Health:Boulder Community Health (BCH) is a not-for-profit healthcare organization based in Boulder, Colorado, serving the Boulder County community. Our flagship facility, Boulder Community Hospital, along with several other locations, provides comprehensive care, including acute care, emergency services, psychiatric care, and outpatient services. BCH offers a wide range of specialties, including cardiology, oncology, orthopedics, maternity, and mental health care, with a strong emphasis on patient-centered, high-quality care. We are dedicated to improving community health through advanced medical technology, evidence-based practices, wellness programs, and community outreach initiatives. BCH maintains strong partnerships with local physicians and supports public health efforts to promote healthy lifestyles and address health disparities. As a Certified Level II Trauma Center, Boulder Community Hospital provides expert emergency care for serious and complex injuries while delivering comprehensive services across the full continuum of care.