Vice President, Engagement Strategy

Vice President, Engagement Strategy

About the Company

Leading marketing & media agency focused on the healthcare sector

Industry
Marketing and Advertising

Type
Privately Held, Private Equity-backed

Founded
2005

Employees
501-1000

Categories

• Marketing & Advertising

Specialties

• medical communications
• promotional advertising
• medical education
• digital programming
• healthcare advertising
• hcp advertising
• biopharmaceutical advertising
• pharmaceutical marketing
• healthcare consulting
• patient advertising
• direct-to-consumer advertising
• medical device marketing
• payer marketing
• and pharmacoeconomic consulting
• pharmacoeconomic consulting
• market access
• payer communications
• strategic advisory
• consulting
• commercialization
• and life sciences

About the Role

The Company is seeking a VP, Engagement Strategy to lead the transformation of brand strategy into dynamic, audience-centered, and behaviorally informed omnichannel engagement. The successful candidate will be responsible for defining and implementing how various elements such as audience insight, behavioral science, content, media, CRM, field engagement, technology, and measurement come together to create a seamless customer journey. This senior leadership role involves leading integrated teams from the initial insight phase through to activation and optimization, with a focus on driving meaningful results and impact. The VP will also be instrumental in growing the company's engagement strategy capability and must be adept at making strategic choices that prioritize the most impactful interactions. Applicants for the VP, Engagement Strategy position at the company should have a minimum of 10 years' of experience in relevant disciplines, with a strong preference for those with a background in pharmaceutical, healthcare, or life sciences. The role requires a proven track record in leading complex engagement strategies, a deep understanding of HCP and patient journeys, and the strategic roles of various engagement channels. The ideal candidate will be fluent in concepts such as personalization, marketing automation, and modular content, and have strong client leadership and strategic storytelling skills. Experience in leading pitches, growing client relationships, and managing or developing strategists is also essential. The role demands a leader who is not only strategic but also hands-on in the execution of engagement strategies, with a focus on continuous optimization and a strong grasp of regulatory and compliance considerations in the industry.

Functions

• Marketing