Analyst, Programmatic Media

Analyst, Programmatic Media

We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more'—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture that champions disruptive thinking and work-life balance. We're not corporate—we're better, and hopefully, you'll learn why!

The Analyst, Programmatic Buying & Trading is responsible for the execution, optimization, and performance monitoring of programmatic media campaigns across DSPs. This role focuses on hands-on trading, campaign setup, and in-platform optimization, while supporting senior team members with insights and performance analysis.

This is a detail-oriented, execution-focused role ideal for someone early in their programmatic career looking to deepen platform expertise and analytical skills.

Major responsibilities include:

• Execute programmatic campaigns across DSPs (e.g., Viant, DV360, The Trade Desk, StackAdapt)
• Build and traffic campaigns including audience targeting, creative setup, and budget allocation
• Help build proposals and plans based on client goals and needs
• Monitor pacing, delivery, and performance daily to ensure campaigns meet KPIs
• Troubleshoot delivery issues, discrepancies, and platform errors in real time

• Analyze campaign performance and make in-platform optimizations (bids, budgets, targeting, frequency, creative rotation)
• Support A/B testing and audience segmentation strategies
• Identify trends and provide recommendations to improve performance and efficiency
• Ensure campaigns are delivering against KPIs such as CPA, ROAS, CTR, and completion rates

• Pull and validate campaign data across platforms and reporting tools
• Assist in building performance reports and dashboards
• Ensure accuracy of tagging, tracking, and attribution setup
• Partner with Analytics teams to align on measurement and insights

• Maintain clean and organized campaign structure within DSPs
• Ensure adherence to naming conventions, documentation standards, and QA processes
• Support billing, reconciliation, and campaign documentation as needed
• Contribute to workflow improvements and process efficiencies

• Work closely with Managers and Senior team members to plan and execute media plans
• Partner with Analytics, Strategy, and Client Services teams to support campaign goals
• Communicate campaign updates, risks, and performance insights internally

Candidates should have:

• 1–3 years of experience in programmatic buying, digital media, or ad operations
• Hands-on experience with at least one DSP, preferably Viant (DV360, The Trade Desk, Viant, StackAdapt, etc.)
• Familiarity with programmatic concepts: RTB, PMP, PG, audience targeting, and bidding strategies
• Experience with ad trafficking, tagging (VAST), and campaign setup
• Strong analytical skills with proficiency in Excel or Google Sheets
• High attention to detail and ability to manage multiple campaigns simultaneously
• Strong problem-solving mindset and ability to troubleshoot independently
• Clear communication skills and ability to collaborate across teams

Education & experience:

• Bachelor's degree in Marketing, Advertising, Business, or related field (or equivalent experience)
• 1–3 years of relevant experience in programmatic, digital media, or ad tech

What does Net Conversion have to offer?! Competitive salary, 4% 401k match, medical/employer covered at the base tier for the employee only, dental, & vision options, unlimited PTO, 60% employer covered STD, paid parental leave after 1 years of service, critical illness, cancer, hospital, life, accident coverage, flexible work schedule in our Orlando or Charlotte office, wellness initiatives, summer Fridays (office closes at 2pm), pet benefits, 3, 5 & 10 year anniversary milestone gifts.

Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at View email address on click.appcast.io.