Senior Growth Marketing Manager

Role Description

As the Senior Manager of Growth Marketing, you will own the performance and execution of Seed’s paid acquisition channels. You will be responsible for translating high-level growth targets into best-in-class channel strategy and execution driving efficient customer acquisition through rigorous optimization, creative innovation, and data-driven decision making.

• Act as the connective tissue between agency partners, creative, influencer, and analytics teams, ensuring alignment between strategy and execution.
• Lead and scale Seed’s whitelisting and creator amplification efforts, partnering closely with the Creative Strategist to unlock high-performing, conversion-driven creative.
• Manage external partners and shape testing roadmaps that drive meaningful business impact.
• Play a critical role in hitting CAC and subscriber targets while continuously pushing the boundaries of performance through creative, channel, and process innovation.
• Eager to make an impact on the growth of the business and how science-backed products are brought to market.

Qualifications

• Proven track record managing and scaling paid acquisition channels with 7+ years of experience in a high-growth DTC environment.
• Deep expertise in paid social acquisition with an emphasis on Meta and TikTok.
• Consistent record of meeting and exceeding ambitious channel targets and business outcomes.
• Highly analytical and detail-oriented, with the ability to translate performance data into clear, actionable insights across creative, audience, and bidding strategies.
• Strong grasp of performance marketing fundamentals, including CAC efficiency, incrementality, attribution, and marginal return dynamics.
• Demonstrated ability to navigate ambiguity in evolving business objectives, new product launches, KPIs, and insights.
• Experienced in managing external agencies as an extension of your team, setting clear expectations, and ensuring work is aligned to business goals.
• Deep understanding of creator-led and whitelisted advertising, with the ability to operationalize and scale programs that drive performance through authentic, high-converting creative.
• Excellent communicator and collaborator who can clearly articulate performance, insights, and recommendations to cross-functional partners.

Requirements

• Own the day-to-day performance, execution, and optimization of select paid channels.
• Serve as the primary manager of the paid media agency, setting strategy, reviewing performance, and guiding optimizations.
• Lead and scale Seed’s whitelisting / creator amplification program in partnership with the creative strategist and influencer team.
• Partner closely with the creative strategist, internal brand team, and external creative agencies to concept, test, and iterate on ad creative.
• Translate high-level growth targets into channel-level execution plans, including budget allocation, pacing, and forecasting support.
• Drive a structured testing roadmap across creative, audiences, and platform features.
• Collaborate with the broader team to leverage attribution, incrementality, and performance drivers.
• Stay on the cutting edge of platform changes, creator trends, and emerging tools to continuously improve performance.

Benefits

• Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.
• Health & Wellness: Multiple medical, dental, and vision plans with generous employer contributions.
• Mental Health Support: 12 free therapy sessions per year, plus coaching and access to digital tools.
• Long Term Wealth Planning: 401(k) plan with a 100% match on the first 3% and 50% on the next 2% of contributions.
• Supporting Families: 18 weeks of fully paid parental leave with flexibility to phase your return.
• Time to Recharge: 15 vacation days, 7 sick/safe days, 2 personal days, 10 Recharge Days, and 15 paid company holidays each year.
• Work Flexibly: Remote-first culture with a $750 one-time remote work setup stipend.
• And More: Access to pet insurance, life and disability coverage, learning & development opportunities.