Senior Growth Manager, Re-engagement

Role Description

We are seeking a data-obsessed, US-based Senior Growth Manager to own the post-lead, post-contact user journey for Ethos's Annuities business — and, over time, other new product lines — focused on re-engagement, retention, and maximizing long-term customer value (LTV). Annuities is a higher-stakes B2C product than our core offerings: clients are committing $250K–$300K+, the sales cycle typically requires multiple agent conversations, and re-engagement is materially more important than in less complex product lines. Your job is to design how we get prospects back into the funnel and across the finish line across every channel, without burning agent time we can't scale. You will operate as the re-engagement strategist on a shared OKR with the Lead PM, Annuities.

Duties and Responsibilities

• Own the Annuities Re-Engagement Roadmap.
• Design and execute multi-channel campaigns to re-engage post-lead, post-contact prospects and move them along a multi-call, high-consideration sales journey.
• Relieve Agent Load.
• Build interventions — email content, SMS sequences, landing pages, self-serve tools — that push clients along the funnel without requiring agent time on every touch.
• Build Across Three Modes of Re-Engagement:
  • Triggered messaging.
  • Event-driven outbound on the right cadence and channel mix.
  • Agent-personalized follow-up.
  • Self-serve client tools.
• Lifecycle Automation.
• Experimentation & A/B Testing.
• Data & Segmentation.

Qualifications

• 6+ Years of Experience.
• Senior-level track record in Lifecycle / Re-Engagement, Growth Product, or CRM at a B2C Tech, FinTech, Insurtech, or Marketplace company.
• Multi-Channel Mindset.
• Vibe-Coding / Hands-On Building.
• Technical CRM Proficiency.
• Analytical Mindset & SQL.
• Copywriting Chops.
• PM Collaboration.

Requirements

• Fluent in Lift, Statistical Significance, Cohort Retention, and LTV.
• SQL is required (not bonus) — you write your own queries to pull lists and analyze performance.
• Subject lines that get opened and body copy that drives action — especially in a higher-consideration financial-product context where trust and clarity matter.
• You've worked on a shared goal / OKR with a PM before and have a strong sense of when to lead, when to follow, and how to drive decisions across a cross-functional team.

Benefits

• The US national base salary range for this full-time position is $127,000 - $223,000.
• Our salary ranges are determined by role, level, and location.
• Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
• Further details of our US benefits can be found at Ethos Careers .