Director of Marketing

About Us

Chorus Innovations is a fast-growing healthcare technology company with an adaptive platform as a service (PaaS) that enables the rapid development of mobile, desktop, text messaging and interactive voice applications. Chorus' platform currently powers transformative healthcare, biomedical research and community health projects across institutions and public health agencies nationwide. We believe every community should have world-class health technology so they can thrive.

Our mission is to improve the lives of people and communities by democratizing technology development in health and research.

About the Role

This is a foundational role for Chorus's marketing team. We're looking for a product marketing leader to own positioning, messaging, and competitive differentiation as we scale. You'll partner closely with Product, Sales, and our Behavioral Health Program teams to sharpen how we tell our story and help us win in-market.

This is a leadership role, structured as a player-coach model. You'll enter as our senior marketing anchor. In this phase that means directly: driving product marketing, refining messaging, and leading sales enablement hands-on, while owning functional team growth, headcount planning, and contractor management.

Over time, you will help stand up specialized marketing sub-functions (e.g. demand generation, paid media, and content operations) and transition into managing the day-to-day marketing organization as it scales.
What You'll be Doing:

Product Marketing & Strategic Positioning

• Define and own Chorus's core messaging, value propositions, and "Why Chorus" positioning across our Target Addressable Market (TAM) and Ideal Customer Profiles (ICPs).
• Partner with the CRO, CEO, VP of Product, and VP of Behavioral Health Programs to prioritize ICPs and align go-to-market strategies.
• Map out the customer journey across pipeline stages, ensuring seamless handoffs between marketing, sales, and customer success.
• Build sales enablement materials, including product sheets, ICP-tailored content, pitch assets, and objection-handling frameworks.
• Develop a competitive intelligence function, creating battlecards and ongoing differentiation strategies.

Team Building & Functional Leadership

• Own the multi-year marketing growth plan, determining hiring priorities and sequence (e.g., demand generation, paid media, content operations).
• Recruit, onboard, and manage new FTE hires as the team expands.
• Manage existing contractors (paid search, SME content, brand/content) and determine when to convert contract resources to full-time roles.
• Manage and collaborate with our full-time Marketing Designer.
• Establish the operating rhythm, process, and cross-functional reporting cadence for the marketing function.
• Represent marketing in executive leadership discussions regarding resourcing, budget allocation, and strategic direction.

Who you are

• 10+ years of total professional experience
• 7+ years in general marketing roles
• 5+ years dedicated specifically to product marketing.
• 3-5 years of leadership experience in a hands-on "player-coach" capacity, with a track record of building, onboarding, and managing marketing teams as well as external agencies/contractors.
• Proven experience building or scaling a marketing function within an early-stage, resource-constrained, high-growth environment.
• Experience managing marketing and partnering with sales
• Demonstrated track record of building positioning, messaging frameworks, and sales enablement collateral in complex domains.
• Background in behavioral health programs or government-regulated healthcare SaaS is strongly preferred.
• Strong, concise writing ability with a "roll-up-your-sleeves" mindset for initial individual contributor execution.
• Exposure to or hands-on experience in demand generation/ growth marketing to effectively build and oversee that specialization

Nice to haves

• Prior experience in Behavioral Health programs or government-regulated healthcare SaaS.

Why You'll Love Working with Us

• Engage with an exciting, fast-growing, and diverse group of coworkers dedicated to improving lives by breaking down technology barriers.
• Work in a culturally rich environment that values diversity and inclusivity, ensuring a welcoming and supportive atmosphere for all employees
• Full medical, dental, vision and life insurance benefits
• 401K matching
• Company stock options
• Unlimited paid vacation
• Performance bonuses
• Company support for career and skill development
• Fun company events and outings
• Chorus is an equal opportunity employer with a commitment to diversity and inclusion

Compensation Disclosure

The anticipated base salary range for this position is $160,000 - $180,000 in the Los Angeles market. Actual offers depend on skills, experience, and location, and may include additional components such as performance bonuses, stock options, and benefits.

Chorus Innovations values diversity as a core principle of the work we do and the communities we serve. We are committed to equal employment opportunity, and we do not discriminate on the basis of race, color, religious creed, citizenship, marital status, age, national origin, ancestry, physical or mental disability, medical condition, genetic information, sex, sexual orientation, military and veteran status, gender, gender identity, gender expression, or any other protected characteristic.

Disability Accommodation for Applicants to Chorus Innovations

At Chorus Innovations, we are committed to fostering an inclusive and accessible workplace environment for all individuals, including job applicants with disabilities. We recognize the value that individuals with diverse abilities bring to our organization and are dedicated to providing equal opportunities for all applicants.

If you require accommodations at any stage of the job application process due to a disability, please inform us of your needs. We will do our best to work with you to ensure that reasonable accommodations are made to facilitate your participation in the recruitment process.

Please note that accommodations will be provided in a manner that respects your privacy and confidentiality. Disclosing a disability or requesting accommodations will not affect your candidacy or opportunities for employment with Chorus Innovations.

To request accommodations or discuss your needs further, please contact View email address on click.appcast.io. We encourage you to reach out as early as possible to ensure that appropriate arrangements can be made.

Thank you for considering Chorus Innovations as a potential employer. We look forward to the opportunity to work together and to creating an inclusive workplace where all individuals can thrive.