Marketing Communications Specialist

Marketing And Public Relations Specialist

This position is responsible for creating and distributing all organic content and internal marketing collateral; managing social media channels; and publishing web page content and public relations / external communications for Caesars Virginia.

How You Will Create The Extraordinary

• Leads property social media content collection, including producing, editing, and distributing across multiple platforms to grow audiences, awareness, and engagement.
• Generates content that builds meaningful connections between our brand and our guests.
• Collaborates with other departments and key players to produce and execute content.
• Uses social media tools such as Sprout Social, CapCut, and Canva.
• Moderates social media pages in line with Caesars Entertainment's expectations and policies.
• Creates and executes public relations campaigns that will generate positive coverage for Caesars Virginia.
• Coordinates and leads familiarization visits from writers, editors, bloggers, influencers, and other media professionals.
• Responds promptly and professionally to incoming requests for photography, video and general resort information.
• Assists the General Manager and other leaders in formulating responses to media inquiries and addressing any emergencies.
• Travels to media outlets in target markets, as needed, to pitch story ideas and generate media coverage.
• Manages and grows an up-to-date list of travel media professionals, bloggers and other influential contacts.
• Manages the organization's official media kit, including both in-print and online.
• Maintains regular positive contact with members of the local media, tourism organizations, community leaders and other influential organizations.
• Assists the marketing department with copywriting, advertorial content and proofing.
• Assists with a variety of internal communication pieces as needed, including writing and editing company newsletters, memos, and email announcements.
• Thinks quickly and communicates clearly in high-pressure and quick-changing situations.
• Stays up to date with social media best practices, trends, and algorithm changes.
• Executes research related to social media platform updates; identifies key findings and presents recommendations.
• Delivers work on or before deadline.
• Covers events and activations as needed.
• Must have a positive attitude and flexibility to work with several departments and personalities at all levels of the organization.

What You Will Need

• Bachelor's degree in related field and/or equivalent work experience preferred.
• Previous casino experience a plus.
• Candidate should be self-motivated; detail orientated and prioritize multiple tasks.
• Excellent written skills with the ability to adapt and represent a variety of brand voices.
• Other desired skills include time management skills, critical thinking, problem-solving, and presentation skills.
• Experience managing online communities and/or platforms for brands.
• Adobe Photoshop and Canva experience is a plus.
• Must be at least 21 years of age

Salary: $50,000-$60,000 per year

Additional requirements:

• Must be able to work flexible hours including evenings, weekends, and holidays as needed.
• Must be able to speak, read, write and understand English.
• Must be able to tolerate areas containing secondhand smoke.
• Ability to maintain regular, predictable attendance according to schedule.
• Must be able to maneuver to all areas of the casino.
• Must be able to respond calmly and make rational decisions when handling guest and employee conflicts.
• Must be able to work at a fast pace and in stressful situations.
• Must be able to respond to visual and oral cues.

Job Info

• Job Identification 86316
• Job Category Sales and Marketing
• Job Schedule Full time
• Locations Caesars Virginia