Marketing Specialist

Marketing Specialist

Mussett Nicholas Associates (MNA) is a specialized engineering and architecture firm delivering MEP design and commissioning services for pharmaceutical, biotech, industrial facilities, and more. With offices in Indianapolis IN, Raleigh NC, and Louisville KY, MNA serves a technically demanding client base that values precision, reliability, and deep expertise. We are growing — and this role helps drive that growth.

The Marketing Specialist is a senior individual contributor who owns MNA's marketing programs from strategy through execution. You understand how technical professional services firms win work — through relationships, reputation, and consistent visibility in the right places. You can write compellingly about complex engineering topics, navigate a room full of owners and facility managers, and build the systems that turn client relationships into long-term partnerships. You will operate with significant autonomy, work directly with the ownership group, and mentor junior marketing staff. This role is a fit for someone who has worked in AEC or technical professional services and knows the rhythms of the industry: the proposal cycle, the trade show circuit, the client entertainment, and the long relationship-building arcs that precede major project awards.

Core Responsibilities

Market Awareness & Content

• Lead MNA's social media strategy and execution — LinkedIn, YouTube, etc. — with data-driven content planning and regular performance reporting to leadership

• Own proposal and qualification package production end-to-end: strategy, writing, design, and on-time delivery

• Develop and produce video content — project spotlights, facility tours, leadership interviews — for external channels

• Write and place journal articles, conference abstracts, and project case studies that reinforce MNA's technical reputation

• Plan and manage MNA's annual professional engagement calendar: trade shows, industry forums, career fairs, and sponsored events

Client & Business Development

• Develop and manage structured client follow-up programs — multi-level touchpoints coordinated across project managers, principals, and ownership

• Conduct ongoing client and market analysis: identify shifts in MNA's target sectors and surface emerging opportunities before competitors do

• Support ownership in preparing for client meetings, executive briefings, and pursuit strategy sessions

• Manage CRM data integrity and produce regular pipeline and activity reports for the ownership group

• Coordinate proactive outreach to prospect clients — research, introductory materials, and first-contact support

Brand, Collateral & Team

• Maintain and continuously improve MNA's marketing asset library: project photography, descriptions, staff bios, and templates

• Enforce brand consistency across all outputs; own the Adobe InDesign production workflow

• Mentor and provide day-to-day direction to the Marketing Coordinator

• Identify gaps in MNA's marketing infrastructure and recommend process or tool improvements

What We're Looking For

Industry experience carries the most weight for this role. We will prioritize candidates who have worked inside an AEC or technical professional services firm over those with more years in unrelated industries.

• 5–8 years of marketing experience, with meaningful time spent in AEC, engineering, construction, or a related technical professional services environment — this is the single most important qualifier

• Demonstrated ability to own a proposal process and produce winning qualification packages

• Strong writer — able to translate complex engineering concepts into compelling client-facing language

• Proficiency in Adobe InDesign required; Illustrator and Photoshop a plus

• Experience managing social media programs and interpreting analytics

• CRM platform experience required; familiarity with Deltek or similar AEC systems a plus

• Bachelor's degree in Marketing, Communications, or a related field is preferred — equivalent experience in AEC marketing will be given equal consideration

• Comfortable presenting to firm leadership and participating in client-facing settings

Why MNA

• Direct access to the ownership group — your recommendations will be heard and acted on

• Technically sophisticated, mission-driven clients in pharmaceutical, biotech, and industrial sectors

• A firm with a strong reputation and loyal client base that is actively ready to grow

• High autonomy with real resources — this is not a support role, it is a program ownership role

• Clear path to Marketing Manager as the firm scales toward 300+ staff

• Collaborative, low-bureaucracy environment where marketing is a strategic priority, not an afterthought

* This position could be located in Indianapolis, IN or Raleigh, NC, based upon the location of the candidate.