Market Manager - San Diego

About Tilray Brands, Inc.

Tilray Brands, Inc. ("Tilray") (Nasdaq: TLRY; TSX: TLRY), is leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.


Market Manager

About Tilray Beer

Tilray Beer, a division of Tilray Brands Inc., is seeking passionate, driven, and relationship-focused individuals to represent our portfolio of beloved craft brands across key U.S. markets.

Our ambition is to reinvigorate the craft beer category and become one of the fastest-growing craft suppliers in the country. To achieve this, we need top-tier talent who thrive in a fast-paced environment, build strong partnerships, and bring energy both on and off the clock.

If you're a self-starter with a passion for craft beer and a drive to win in-market, we'd love to hear from you.

Position Overview

The Market Manager will reside in a designated distributor home market and serve as the primary link between Tilray Beer, our distributor partners, and retail customers.

This role is responsible for driving execution of key initiatives, supporting distributor performance, and delivering against market-level sales objectives.

Key focus areas include:

• Supporting 1-3 distributor partners and their branch networks
• Driving execution of Must Win Initiatives with distributor and retail partners
• Leading incentive (IR POD) activation to deliver budget targets
• Ensuring chain execution (ads, features, distribution gaps, and communication)
• Driving brand discovery through events, sampling, and promotional activations

This role reports to the Area Sales Manager (ASM).

Compensation: $80,000-$90,000 annually, based on experience

Key Responsibilities

• Develop a deep understanding of the assigned market, distributor network, and channel dynamics
• Build strong working relationships with distributor sales managers, reps, and key retail accounts
• Work in-market weekly to support execution alongside distributor teams and retail partners
• Lead or participate in distributor meetings and present business updates as needed
• Develop and execute programs, incentives, and performance targets
• Track and report weekly/monthly performance metrics
• Manage allocated budgets effectively
• Analyze syndicated and internal data to identify opportunities and build action plans
• Deliver business reviews with key distributor partners
• Support VIP/Karma and other internal systems to drive insights and execution

Qualifications

• Bachelor's degree preferred
• Experience in beverage alcohol, preferably within the beer category
• Strong communication and relationship-building skills
• Proficiency in Microsoft Office Suite
• Demonstrated problem-solving ability and adaptability in fast-paced environments

Preferred Skills

• Strong working knowledge of VIP/Karma systems

Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.


Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.

Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). Tilray does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process.


Tilray does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Tilray or any of its subsidiaries, directly or indirectly, will be considered Tilray Brands, Inc. property. Tilray will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for engaged services to submit resumes.