Senior Product Marketing Manager
Venturefizz Product Management Community
Senior Product Marketing Manager
At Fastr, our mission is to empower business teams to move at the speed of change, do more with less, and replace complexity with powerful capabilities to analyze, create, and deliver experiences that grow their business. Our SaaS platforms, Fastr Workspace and Fastr Optimize, gives digital marketing and merchandisers unmatched control over their digital storefront. Trusted by global enterprise brands, and backed by our expert design and development teams, we provide tailored solutions that enable enterprises to scale flexibly and efficiently.
To achieve this, we're building a team of curious, collaborative, and driven individuals who thrive on making an impact. We are looking for a Senior Product Marketing Manager who can bridge the gap between product innovation and customer needs. In this role, you'll own how we position and launch products, crafting compelling stories that resonate with the market and differentiate Fastr. You'll partner closely with Product, Sales, Support, Customer Success, and Marketing to define positioning, drive go-to-market strategies and equip our teams with the tools they need to succeed.
Key Responsibilities
- Define product positioning, messaging, and value propositions that align with customer needs and market opportunities.
- Partner with Product and Sales to craft narratives that clearly differentiate Fastr's offerings in a competitive landscape.
- Own the go-to-market (GTM) strategy for product launches and feature rollouts, driving cross-functional alignment and execution.
- Develop and maintain sales enablement materials including battle cards, pitch decks, and competitive analysis.
- Conduct market research, customer interviews, and competitive analysis to inform product strategy and messaging.
- Collaborate with Demand Generation and Content teams to create compelling campaigns that drive awareness, adoption, and revenue.
What You'll Bring
- 8+ years of product marketing experience, ideally within a SaaS or ecommerce technology environment.
- Proven ability of crafting messaging and positioning that resonates with technical and business audiences.
- Demonstrated success developing and executing GTM strategies for product launches.
- Experience working cross-functionally with Product, Sales, and Marketing teams.
- Excellent written and verbal communication skills with a knack for storytelling.
- Strong analytical skills and experience using market/customer insights to inform strategy.
- Comfort working in a high-growth, fast-paced environment where you thrive on ownership and impact.
Apply now to take your career to the next level with Fastr! Fastr is an Equal Opportunity Employer. We are excited to get to know you! Throughout our process, you can expect to meet with the hiring manager, peers, and senior executives. The People Team will guide you through the steps and be your go-to partner for any questions.
Vacancy posted 3 days ago
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