Director, Commercial Marketing - Dental North America

Job Description

Job Description

Join Our Team at HuFriedyGroup – Innovating Excellence in Dental Instrument Manufacturing

HuFriedyGroup is a leading manufacturer of dental instruments and infection prevention products. Our 10,000-plus products, hand-crafted by highly skilled artisans, are known for their precision, performance, longevity, reliability, and quality. To help dental professionals be The Best in Practice, HuFriedyGroup provides a unique combination of world class products, value-added services, clinical education, and dental community platforms that result in superior clinician performance and enhanced safety for dental professionals and their patients. Working at HuFriedyGroup is so much more than a job, as every employee has a part in driving and supporting the organization’s inspirational vision to be a global force in advancing dental performance through Best-In-Practice dentistry that improves lives around the world.

Position Summary

The Director, Regional Marketing is a newly established leadership role, reporting to the President, North America, responsible for developing and executing the regional marketing strategy to drive revenue growth, profitability, customer engagement, and market expansion across North America.

Initially serving as an individual contributor, this leader will establish the foundation for a world-class regional marketing organization by designing the strategic roadmap, identifying organizational capabilities, and creating a scalable structure to support future growth. Working closely with the Global Marketing team, the Director will adapt and localize global campaigns, programs, product launches, messaging, and marketing assets to maximize market impact within North America.

This role will serve as a critical link between Marketing, Sales, Corporate Accounts, Channel Partners, and Business Leadership teams to ensure commercial priorities are translated into effective marketing strategies and sales enablement programs. The Director will be responsible for equipping sales teams with the tools, content, insights, and campaigns needed to accelerate customer acquisition, strengthen customer relationships, and drive profitable growth.

Key Responsibilities

Regional Marketing Strategy & Leadership

• Develop and execute a comprehensive US & Canada marketing strategy aligned with regional business objectives and growth priorities, ensuring weekly and monthly targets are achieved.  
• Serve as the primary regional marketing leader and trusted advisor to the President, North America and commercial leadership team.
• Build the long-term vision and organizational roadmap for the Regional Marketing function, including talent, structure, capabilities, processes, and technology requirements.
• Establish marketing priorities, performance metrics, and investment plans to support business growth.
• Identify market trends, customer needs, competitive activity, and commercial opportunities to inform regional strategies.

Partnership with Global Marketing

• Act as the primary liaison between North America and Global Marketing teams.
• Collaborate with global stakeholders to translate enterprise marketing strategies into regionally effective programs and campaigns.
• Adapt global messaging, content, product positioning, and marketing initiatives to meet local market and customer requirements.
• Ensure consistent brand positioning and alignment with corporate marketing standards.
• Provide market feedback and customer insights to influence future global marketing priorities and investments.

Sales Enablement & Commercial Support

• Create and deploy customer-facing materials, presentations, value propositions, competitive positioning tools, case studies, and other commercial resources.
• Partner closely with Key Account managers and Business Operations to develop and implement sales enablement strategies that improve sales effectiveness and accelerate revenue growth.
• Partner closely with sales leadership & sales education to identify content, tools, and training needed to support commercial success.
• Equip sales teams with relevant insights, messaging, and campaign resources that improve customer engagement and conversion.
• Measure and continuously improve the effectiveness of sales programs.

Corporate Accounts & Channel Partner Marketing

• Collaborate with Corporate Accounts leaders to develop account-based marketing strategies that support growth among strategic customers, such as DSOs.
• Partner with Channel Management and distribution leaders to design programs that strengthen channel engagement and drive market penetration.
• Develop customer-focused campaigns, marketing tools, and promotional initiatives that support both direct and indirect sales channels.
• Support key account planning efforts through targeted marketing and lead-generation activities.
• Align marketing investments with the highest-priority customer and channel growth opportunities.

Demand Generation & Market Development

• Develop regional campaigns, while working with Corporate Account teams and Commercial Strategies leadership, designed to generate demand, increase market awareness, and support customer acquisition initiatives.
• Support product launches, customer events, trade shows, digital campaigns, and promotional activities within US & Canada.
• Identify opportunities to improve customer engagement throughout the buyer journey.
• Leverage market intelligence and performance analytics to optimize campaign effectiveness and return on investment.

Organizational Development

• Evaluate current marketing capabilities and identify future resource needs.
• Create a multi-year plan for building a high-performing Regional Marketing team.
• Develop recommendations regarding organizational structure, roles, competencies, and investment priorities.
• Establish scalable processes, workflows, and performance measurement systems that support future growth.
• Foster a collaborative, customer-centric culture aligned with company values and business objectives.

Cross-Functional Leadership

• Partner with Sales, Solutions Management (upstream marketing, innovation/R&D, product development), Customer Service, Operations, Finance, and Global Marketing teams to ensure alignment on business priorities.
• Facilitate communication between regional commercial teams and global marketing functions.
• Participate as a key member of the North America leadership team, contributing to strategic planning and business reviews.
• Champion customer-focused decision making across the organization.

Qualifications

Education

• Bachelor's degree in Marketing, Business, Communications, or related field required.
• MBA or advanced degree preferred.

Experience

• 10+ years of progressive marketing experience, including responsibility for strategic marketing initiatives, commercial programs, or regional business support, in dental or medical device industries
• Demonstrated success developing and executing marketing programs that drive revenue growth and profitability.
• Experience supporting B2B sales organizations, corporate accounts, and channel partner networks.
• Proven ability to influence and collaborate across multiple business functions and leadership levels.
• Experience working within a global organization preferred.

• Working with Private Equity a plus.
• Prior experience building teams, functions, or new business capabilities is highly desirable.

Knowledge, Skills & Competencies

• Strategic product marketing and business planning expertise in highly regulated dental/medical device industry.
• Strong sales enablement and commercial marketing capabilities.
• Deep understanding of customer journeys, demand generation, and account-based marketing.
• Strong project management and organizational skills.
• Excellent written, verbal, and presentation communication skills.
• Ability to influence without direct authority across global and regional teams.
• Strong analytical and problem-solving abilities.
• Customer-focused mindset with strong business acumen.
• Entrepreneurial approach with the ability to build processes and capabilities from the ground up.
• Demonstrated ability to balance strategic planning with hands-on execution.

Success Measures

Success in this role will be measured by:

• Revenue and profitability growth supported through marketing initiatives.
• Effectiveness of sales enablement tools, content, and programs.
• Adoption and business impact of regional marketing campaigns.
• Quality and effectiveness of partnership with Global Marketing.