Consultant, Web Personalization and Scorecard

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. Join a team that helps drive sales and profitable growth by creating a favorable selling environment and bringing Nationwide’s story to life for P&C partners and customers. P&C Marketing Integration is focused on building Nationwide’s leadership position around “Specialized Protection with Confidence” to fuel brand choice, strengthening partner satisfaction and growth through differentiated experiences, and using data, AI, and technology to deliver smarter solutions that improve business outcomes. We are seeking a Consultant, Web Personalization and Scorecard to translate insights into journey and experience requirements and execute web personalization plans for distribution partners on .com/agents using Marketing Cloud Personalization, in partnership with Audience Leads, Business Unit Marketers, Enterprise Brand, and Marketing Operations. Leads the P&C Marketing Scorecard and associated deep‑dive analysis, including identifying automation and reporting improvements. This role will report to the Director, Personalization & Digital Channel Marketing within P&C Marketing Integration. This hybrid position may be based in Des Moines, IA or Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week. Current Nationwide Remote Associates may also be considered. Job Description Summary Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you! As a Consultant, you are responsible for leading and/or assisting the overall development and execution of marketing strategies using highly advanced marketing principles and standard methodologies. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. We'll count on you to ensure a strong focus on end‑to‑end customer experience, delivering outstanding customer experience overall. Key Responsibilities Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions. Leads projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities. Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution. Collaborates on and may lead creative development, and provides feedback on look and feel. Develops creative briefs. Monitors emerging innovative trends in content, design and marketing tactics. Reviews and uses customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior, define appropriate target audiences, evaluate sufficiency, and effectively get results with data‑based decisions. Ensures programs are on strategy and on schedule. May perform other responsibilities as assigned. Reporting Relationships Reports to Manager/Director/AVP. This is an individual contributor role and may have an opportunity to manage a team based on organizational structure; may also lead virtual/project teams. Typical Skills and Experiences Education: Bachelor’s degree in marketing, business administration or related field preferred. Master’s degree is a plus. License/Certification/Designation: Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; associates will need to acquire the required Federal and/or state licenses/registrations within the time period designated by the business unit. Experience: Typically eight or more years related professional experience in marketing, strategy, consulting, financial services, or related field. Technical and analytical skills: In‑depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers; knowledge of project leadership concepts and methodologies. Communication and leadership: Possesses strong verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, and maintain relationships. Ability to lead and prioritize projects and function independently or in a team environment with limited supervision. Core marketing proficiencies: strategy development, utilization of insights and analytics, building brand equity, developing effective marketing communications. Personal effectiveness: skilled at customer focus, operating capabilities, personal effectiveness, and strategic capabilities. Knowledge, Abilities and Skills In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers. Knowledge of project leadership concepts and methodologies. Possesses strong verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, and maintain relationships. Ability to lead and prioritize projects. Ability to function independently or in a team environment with limited supervision. Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications. Skilled at customer focus, operating capabilities, personal effectiveness, and strategic capabilities. Values Regularly and consistently demonstrates Nationwide Values. Job Conditions Overtime Eligibility: Not Eligible (exempt). Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required. Benefits and Compensation We have an array of benefits to fit your needs, including: Medical/dental/vision Life insurance Short and long term disability coverage Paid time off: minimum of 18 days paid time off each full calendar year pro‑rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off 401(k) with company match Company‑paid pension plan Business casual attire Compensation: national salary range for Consultant, Marketing Management is $97,000.00–$180,000.00. Expected starting salary range is $97,000.00–$145,000.00. Equal Opportunity Employer Statement Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law. #J-18808-Ljbffr Nationwide Mutual Insurance Company