Digital Marketing Strategy Specialist

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Digital Marketing Strategy Specialist

We're a leader in the pet care industry, which means we're not only ahead in volume, profit and market share, but our associates dare to Stand Taller. We innovate new products, impart new agilities into existing processes, constantly advance pet nutrition, and always pay it forward in the form of service for our communities and families. Are you up for the dare? This position is not eligible for Visa Sponsorship. Position Summary The Global Strategic Business Unit (GSBU) is a crucial component of the Nestlé Purina business, responsible for developing the company's overarching global business strategy. Comprised of a diverse group of talented individuals, this team plays a key role in unlocking Purina's full potential on a global scale. The GSBU is part of 20,000+ associates that shape the future of Pet Care with the same Purpose, Belief and Ambitions of creating richer lives for the pets and people who love them. By leveraging your expertise and creativity, the GSBU team will help maximize the impact of Purina's strategic assets, including brands, trademarks, and patents. Together, they contribute to the growth and expansion of Purina's business, establishing the company as a leader in the global market. As a Digital Marketing Strategy Specialist, you'll be a dedicated resource for global internal communications supporting the Global Strategic Business Unit (GSBU), Senior Functional Teams, and the Regions for increased global communication. You will also assist Sr. Manager of Digital Marketing and eCommerce with social media and content related marketing support.

• Build strategy and drive the execution of a yearly communication master plan on key internal and external social media channels.
• Develop annual content calendar and create new global content to align on ways of communicating/amplifying relevant regional news
• Develop KPIs and report/analyze on a quarterly basis (e.g. Leverage data from Swoop analytics: number of likes, views, shares, etc)
• Serve as point of contact for all regional internal comms leads and global teams to submit their content for broader distribution
• Assist in coordination of digital marketing and ecommerce quarterly Boards
• Content Hub (DAM & Workflow) champion for the GSBU, which will require attending monthly Nestle Global Sounding Board calls and communicating updates
• Develop and lead global influencer strategy for the GSBU and be the subject matter expert for CreatorIQ
• Review on a regular basis the global digital comms repository sites and make edits as needed (e.g. GSBU SharePoint/Nest).
• Assist with content development and maintenance of new PetCare Brand Portal in Frontify

Requirements

• • Bachelor's degree in Journalism, Public Relations, Communications, Marketing or related field
  • 2+ years of professional experience including experience in communications, marketing or social media

The approximate pay range for this position is $70,000 to $90,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com) REQUISITION ID: 266388 It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestlé home. The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at View email address on us.fitly.work or please dial 711 and provide this number to the operator: View phone number on us.fitly.work. This position is not eligible for Visa Sponsorship. St. Louis, MO, US, 63102