Director of Marketing

About the Job

Buyers Products Company, a leading manufacturer in the work truck industry, is seeking a Director of Marketing to lead the company's marketing strategy and drive growth across digital, print, e-commerce, tradeshow, and account-based channels. This role is responsible for developing and executing comprehensive marketing initiatives that increase market share, strengthen brand awareness, expand customer relationships, and generate demand for Buyers Products' products and solutions.

The ideal candidate is an experienced marketing leader who combines strategic thinking with hands-on execution. They understand how brand strategy, digital experiences, content, advertising, tradeshows, email marketing, and analytics work together to engage distinct customer audiences and support business growth. This individual will collaborate closely with Sales, Product Development, and company leadership while guiding a talented marketing team and using performance data and customer insights to continuously improve results.

Role Highlights

• Shape and execute digital experiences, manage marketing campaigns, and oversee tradeshows.

• Revitalize marketing strategy leveraging strengths in print, traditional, and third-party e-commerce.

Objectives

• Increase customer "share of wallet"

• Increase Market Share in brick and mortar and digital channels.

• Drive positive brand association.

• Increase "pull through" demand.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy that leverages our current strengths while embracing innovative digital approaches.

• Design and implement user-centered digital experiences (UX) that resonates with multiple, distinct target audiences, solves customer issues, and drives growth.

• Manage all digital, print, tradeshow, and account-driven marketing initiatives.

• Oversee content management across online sales channels, ensuring consistent messaging and brand identity.

• Lead the execution of effective digital marketing campaigns, including social media, paid advertising, and SEO.

• Develop and execute engaging email marketing campaigns that drive conversions and generate leads.

• Produce and manage large-scale tradeshow exhibits that effectively showcase our products and solutions.

• Analyze marketing data and metrics to track performance and identify areas for improvement.

• Build strong relationships with key stakeholders, including sales, product development, and leadership teams.

• Foster a collaborative and results-oriented marketing culture.

The Ideal Candidate

• Proven marketing leader: 4+ years of leadership experience with a successful track record of driving marketing initiatives and achieving business goals.

• Strategic thinker: Possesses a talent for developing and executing comprehensive marketing plans across channels.

• Digital marketing expert: Extensive experience with user-centered design, digital campaign management, content management, email marketing, analytics, and Adobe Creative Suite.

• Results-oriented: Demonstrated ability to implement projects on time at a competitive cost, exceeding expectations with measurable outcomes.

• Excellent communication: Articulate and persuasive communicator with exceptional written and verbal skills, adept at presenting ideas to diverse audiences.

• Collaborative and adaptable: Thrives in a fast-paced environment, readily adapts to change, and enjoys working cross-functionally with various departments.

• Passionate about the industry: A genuine interest in the work truck industry and a desire to contribute to the success of a leading manufacturer.

Minimum Qualifications

• Bachelor's degree in business administration, marketing, communications, or a related field. (Master's degree preferred, but not required).

• 8+ years of marketing and/or sales experience.

• Experience managing multiple teams.

Physical Requirements and Work Environment

• Mobility and dexterity to move around office settings including accessing file cabinets or storage and navigating to different workstations.

• Must be able to remain stationary for extended periods of time and engage in some repetitive motion.

• Standing, walking and sitting for extended periods of time.

• Ability to travel to customers on site to meet their requirements

What We Offer

We believe in rewarding our employees for their hard work and commitment. As part of the Buyers Products team, you'll enjoy:

• Competitive pay
• Comprehensive health, dental, and vision benefits
• Generous vacation and paid time off
• Profit-sharing opportunities
• Career growth and advancement potential
• Additional employee programs, perks, and benefits

About Buyers Products Company

Established in 1946, Buyers Products Company is a leading manufacturer serving the work truck industry. Our product portfolio includes durable truck boxes, towing equipment, hydraulics, controls, and trailer accessories. Our snow and ice brands include SnowDogg snowplows, SaltDogg spreaders, and ScoopDogg snow pushers.

Join a company with a long history of innovation, quality, and growth while building a rewarding career.