Sr Analyst, Marketing and Communications

Intro Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board! Why you'll love this job This job is a member of the Global Marketing & Communications team within Global Engagement. In this highly visible role and team, you’re responsible for developing, project managing, and delivering end-to-end marketing strategies and execution plans reaching internal and external (B2C and B2B2C) audiences. What you'll do As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations. Builds and executes end-to-end strategies for how we engage with American's customers via marketing and communications tactics within B2B and B2C channels. Understands current marketing and B2B/B2C/B2B2C consumer behavior trends, and key strategic needs of our entire Loyalty ecosystem. Collaborates cross-functionally with key stakeholders in other departments, including Global Sales, Revenue Management, Revenue Analysis, Network Planning, Partnerships, Customer Experience, Loyalty, among others. Interacts directly with partners and American's channels/customers - to understand needs and/or promote innovation in this space. Uses operational knowledge and technology to effectively engage and communicate in a 1-to-many B2B and B2C environments. Engages in strategic marketing and delivers a well-thought-out communication plan, including multiple B2B and B2C touchpoints. Understands travel and Loyalty from many audiences’ points of view, with the ability to articulate the value of travel and partnerships, segmenting audiences, and delivering targeted messaging that resonates with B2B, B2C and B2B2C audiences. Responsible for measuring performance of marketing campaigns, and optimization, using analytical tools. Minimum Qualifications Bachelor's degree or equivalent experience/training. 3 years of marketing/communications experience. Preferred Qualifications Experience in the airline industry, field sales, partnerships, loyalty programs, creative production, B2C/B2B2C marketing. Experience with marketing analytics, and tracking channel/mktg performance. Experience in activating lead generation and acquisition marketing campaigns. Skills, Licenses & Certifications Knowledge of the airline industry, Loyalty or Partnerships, B2B consumer behavior, modern customer engagement, and marketing techniques. Ability to prioritize requests, simultaneous project management, and collaborate cross-functionally with key stakeholders to execute deliverables in a timely and detail-oriented fashion. Capable of project managing cross-functional projects and seeing through deliverables from conception to delivery; confidence in presenting recommendations and executive-level updates/summaries to senior leadership. Strong grasp of proper syntax and effective tone-of-voice messaging style(s) - dependent on audience and deliverable needs. Ability to work in a fast-paced environment that requires high-level of collaboration across departments. What you'll get Travel Perks: You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network. Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need. 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year. Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more. EQUAL EMPLOYMENT OPPORTUNITY / AFFIRMATIVE ACTION POLICY American Airlines maintains a continuing policy of nondiscrimination in employment. It is our policy to provide equal opportunity and access for all persons, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or status as a disabled veteran or other protected veteran, in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations. This policy of nondiscrimination shall include, but not be limited to, the following employment decisions and practices: hiring; upgrading; promotions; demotions or transfers; layoffs; recalls; terminations; rates of pay or other forms of compensation; selection for training, including apprenticeship; and recruitment or recruitment advertising. #J-18808-Ljbffr American Airlines