Growth Marketing Manager

Job Description

Job Description

Workable is an all-in-one HR platform trusted by over 31,000 businesses worldwide. We combine the world's most widely used Applicant Tracking System with a full HR suite — giving companies everything they need to hire great people and help them thrive.

We're a team that cares about doing things well — and about the people we do it with.

We are looking for a Growth Marketing manager to join our marketing team.

Key responsibilities include:

• Develop and lead demand generation programs across multiple channels, including email, nurture sequences, and webinars, to generate qualified leads.
• Provide strategic guidance and execution direction for industry-specific verticals, staying informed on market landscape and trends.
• Own and optimize lifecycle marketing workflows, such as lead nurturing, post-conversion journeys, onboarding touchpoints, and upsell/expansion campaigns, to maximize engagement and conversions.
• Collaborate closely with Sales and Marketing Operations to measure and report on demand generation performance, continuously optimizing campaigns for pipeline impact.
• Build and scale industry/vertical segmentation for targeted campaigns, ensuring alignment with business objectives.
• Run account-based marketing (ABM) campaigns and programs to support vertical-specific growth.
• Write compelling demand generation and lifecycle marketing content, including emails, nurture content, and webinar copy.
• Conduct market research and deliver written reports and insights to Sales and Marketing teams.
• Guide and coordinate cross-functional initiatives, partnering with Sales on ICP/segmentation and pipeline goals, without direct people management responsibility.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field

• 5+ years of marketing experience, including 3+ years in demand generation at a B2B SaaS company
• Experience developing and leading demand generation programs across email, nurture sequences, and webinars
• Proven ability to own and optimize lifecycle marketing workflows, including lead nurturing, post-conversion journeys, onboarding touchpoints, and upsell/expansion campaigns
• Experience building and scaling industry/vertical segmentation for campaigns
• Ability to measure and report on demand generation performance, including MQL-to-SQL conversion, pipeline impact
• Experience partnering with Sales on ICP/segmentation and pipeline goals
• Ability to conduct market research and deliver written reports/insights to Sales and Marketing teams
• Authorized to work in the United States
• Demonstrated ability to leverage AI tools to improve marketing efficiency, content production, campaign personalisation, and reporting workflows
• Ability to travel up to 15% for conferences and events
• Able to work a fixed hybrid schedule with 4 days in-office and Wednesdays work-from-home

Preferred Qualifications:

• Hands-on proficiency with Salesforce for CRM and reporting
• Hands-on proficiency with HubSpot for email marketing and marketing operations

Benefits

Our employees enjoy benefits that make them more productive and contribute directly to the development of their professional skills. We want to be able to attract the best of the best and make sure they keep getting better. On top of an exciting, vibrant and intellectually challenging environment, we are offering: