Director, Owned Channel Audience Solutions, US Consumer
$162.9k - $271.5kPfizer Inc
Pfizer seeks a Customer Data Platform expert to build and manage email audiences within Salesforce Data Cloud for US consumer marketing campaigns. The role involves collaborating with cross-functional teams to develop targeted, data-driven engagement strategies across 20+ priority brands.
Responsibilities
- Build and manage email audiences and data extensions within Salesforce Data Cloud
- Review and prioritize CDP audience structuring requests through intake pipeline
- Manage internal QA tool cataloguing questions and answers for DTC websites
- Partner with Marketing Channel Delivery and Accenture teams on audience approval and deployment
- Extract insights from Salesforce Marketing Cloud analytics to optimize targeting strategy
Requirements
- Significant experience with Salesforce Data Cloud for email targeting and audience building
- Bachelor's degree with 8+ years in healthcare or digital marketing
- Proficiency with relational databases, SQL, or data schema querying
- Exceptional interpersonal skills and ability to influence senior leaders
- Strong analytical and problem-solving capabilities
- Executive presence and demonstrated strategic mindset
Compensation: $162,900–$271,500 base salary, plus 20% bonus target and long-term equity eligibility
Vacancy posted 3 days ago
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