Marketing Manager

SCOPE OF POSITION

The Marketing Manager is responsible for planning, development and implementation of all of HSNEGA’s marketing strategies, marketing communications and public relations activities, both external and internal; overseeing development and implementation of support materials in the area of marketing, communications and public relations; directing the efforts of the marketing, communications and public relations team; and coordinating at the strategic and tactical levels with the other departments of HSNEGA.

ESSENTIAL FUNCTIONS

Core Responsibilities

• Working with the Senior Director, Major Gifts as well as other management in upholding the shelter’s image and mission.
• Create, implement and measure the success of a comprehensive marketing and communications program that will enhance HSNEGA’s position within the community.
• Oversee internal and external communications and all marketing activities including design publications, digital marketing, website coordination, social media management and other areas as determined by the Senior Director, Major Gifts and/or the Executive Director
• Develop short- and long-term plans and budgets for the marketing and communications program, as well as integrated communications plans for the organization’s services, events, programs and other outreach.
• Develop strategies to increase engagement with donors, clients, volunteers, influencers and other key audiences.
• Design strategies that improve online viewership metrics and Google analytics.
• Oversee editorial direction, design, production and distribution of all publications and print materials.
• Manage website content and design revisions.
• Manage and optimize HSNEGA’s presence on all social channels and search engines including Meta and Google Business.
• Support the marketing and development team in the areas of photography, videography, video editing, copywriting, event support and other areas as needed.
• Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks and participating in professional societies.
• Ensure consistent branding and messaging across all platforms.

Knowledge and Skills

• A minimum of three years in a graphic design, marketing or communications leadership role.
• Degree in marketing/communications (or related field) or equivalent work experience preferred.
• Nonprofit experience preferred.
• Experience in providing marketing support to fundraising or sales teams
• Proven experience in graphic design with a strong portfolio showcasing your design skills.
• Proficiency in graphic design software and tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
• Keen eye for quality and design aesthetics.
• Excellent writing and editing skills with the ability to create engaging, creative and persuasive messages.
• Careful attention to detail, specifically spelling, grammar and punctuation with knowledge of AP style.
• Proficient in social media advertising, Goole Ads and Adwords, SEO optimization; certification preferred.
• Strong project management skills with the ability to work independently while tracking and managing multiple projects and tasks in a timely fashion.
• Ability to effectively and professionally communicate with a wide variety of stakeholders.
• Strong, proactive work ethic and ability to take ownership of assigned duties.
• Must be a self-starter and driven to meet or exceed expectations.

Certificates, Licenses, Registrations

• Must possess a valid and unrestricted driver’s license.

Competency Requirements

• Must be passionate about the humane treatment and care of animals
• Must be committed to our mission
• Exceptional interpersonal skills
• Well-organized & must have a strong ability to multitask
• Highly ethical
• Excellent written and verbal communication skills
• Strong decision making skills, with the ability to prioritize the needs of the organization
• Must be a self-starter with a high level of initiative
• Must be able to work independently and as part of a team

Workplace Culture

• Must be able to work in an animal-friendly environment
• Must be able to drive a motor vehicle locally
• Must be able to frequently stand and move around the work areas (duties require sitting, bending, reaching, and stooping; manual dexterity, feeling and grasping is needed for keyboarding and other work tasks)
• Must be able to climb a flight of stairs to access upstairs business office
• Must frequently lift objects up to 25 pounds; may occasionally transport heavier items
• Normal or corrected hearing and vision are required, along with speaking abilities
• Subject to moderate noise with typical work environments involving animals (barking, computers, printers, & office traffic)
• Must be willing to work evenings, weekends, and holidays, as needed
• Occasional out-of-the-area travel may be required for training, conferences, and to visit the organization's other location

This position description in no way states or implies that these are the only duties to be performed by the employee occupying this position. This document does not create an employment contract, implied or otherwise, other than an “at-will” relationship

Humane Society of Northeast Georgia provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.