Social Media Manager

Job Summary

The Social Media Manager is responsible for developing and executing a content-first strategy across Moon Valley Nurseries' social media and owned channels. This role focuses on producing educational, informative, and brand-aligned content designed to build trust and engagement with target audiences, particularly Gen X and Boomer demographics.

The position requires a balance of strategic planning, hands-on content creation, and performance analysis to ensure continuous improvement and alignment with business objectives.

Key Duties and Responsibilities

• Develop and execute a comprehensive content strategy across social and owned platforms, including Facebook, Instagram, LinkedIn, YouTube, Pinterest, and the company blog
• Build, manage, and maintain an integrated content and editorial calendar
• Create original, educational, and brand-consistent content to support engagement and audience growth
• Write clear, effective copy tailored to platform-specific audiences
• Capture and edit photo and video content for digital distribution
• Support customer engagement and assist in managing brand reputation across social platforms
• Monitor content performance and analyze data to optimize future content strategies
• Ensure consistency in brand voice, messaging accuracy, and overall content quality
• Identify and manage social media vendors & influencers, partner with agency on paid social amplification and budgets.

Qualifications: Knowledge, Skills & Abilities

• Proven experience in content creation, social media management, or digital marketing
• Strong writing, editing, and storytelling skills
• Understanding of digital behavior and content consumption patterns of Gen X and Boomer audiences
• Experience capturing and editing short-form video and photography
• Analytical mindset with the ability to interpret performance data and apply insights
• Proficiency with content and social media tools, including Canva, Sprout Social, and CapCut
• Strong organizational skills and attention to detail
• Customer-focused mindset with an understanding of brand representation
• Interest or familiarity with plants, landscaping, or outdoor living is preferred

Education

BS or MS degree in Marketing or equivalent experience


Physical requirements/Working Conditions

While performing the duties of this job, the employee is regularly required to talk and hear. This position is very active and requires standing, walking, bending, kneeling, stooping, crouching, crawling, and climbing. The employee must frequently lift and/or move items over 15 pounds. Able to work outdoors in possibly extreme conditions, including rain, heat, sun, and wind. This role will be primarily an in-office role but would expect rough 1 day / week shooting content in the nursery.

OTHER

Subject to MVR and criminal background check (In accordance with applicable fair chance laws, rules, and regulations)

About Us

Moon Valley Nurseries is the largest grower of box trees and palms in North America, and is an industry leader and high growth company that offers competitive salaries with exceptional employee benefits including medical insurance, 401(k), holidays, and PTO to all eligible employees. We are an equal employment opportunity employer. We are a drug free workplace.

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