Director, Product Marketing | Global Beauty Company

Director, Product Marketing, Global

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Job Summary:

The Director, Product Marketing - Global is responsible for shaping and leading the global product strategy and execution across our brands. By partnering cross-functionally, this position plays a key role in driving the New Product Development (NPD) lifecycle, from concept through launch, focusing on creating margin-accretive product portfolios aligned with consumer insights and business goals.

Core responsibilities include:

Product Strategy & Roadmap

• Lead and provide strategic direction to connect the company's mission and key goals to a product strategy by developing key tactics and KPIs to advance that strategy.
• Lead new product strategies, category alignments, and provide guidance on sales growth opportunities in collaboration with other functions such as Brand and Scientific. Lead the development of global consumer insights/trends and analytics to build the strategic product roadmap that delivers on consumer and market needs.
• Provide decisions and solutions to help in pursuing global or regional product strategy. Enable new storytelling, claims, and testing for existing products.
• Lead the team in conducting market research to understand customers, market trends, and the competitive landscape. Use these insights to inform product strategy and identify opportunities for differentiated and compelling product positioning, messaging, and pricing.
• Oversee the product development process in partnership with project managers to ensure agile projects remain on time and as planned.

New Product Launch (NPL) & Execution

• Own the global NPL process from conception to launch, overseeing the development and management of the product roadmap based on the adopted strategies. Lead the development & sign-off of strategic business cases for all new products, inclusive of market landscape, pricing, COGs and forecasts in collaboration with scientific & sales planning.
• Accountable for delivering on the needs of Product Concept Brief and Program Brief to ensure sign-off of P&L for each new product launch.
• Lead the development of product packaging briefs, product messaging decks, and sell-in material.
• Orchestrate the development of brand-led product initiatives, including but not limited to brand collaborations, bespoke sets, and retail partner exclusives.

Cross-functional Collaboration & Communication

• Responsible for interpreting and cascading messages to communicate the vision for new products to key stakeholders across the business.
• Work collaboratively with the scientific, production, creative, and supply chain teams to develop and maintain efficient product processes.
• Collaborate with Scientific Communications and Clinical teams in identifying key product benefits and lead the development of all product claims and messaging for all existing and new products- in compliance with Legal and Regulatory.
• Drive the delivery of product messaging to serve Visual Merchandising and Brand communication needs.

Portfolio & Commercial Management

Responsible for overseeing large and significant projects involving new products that span across multiple departmental teams, impacting the entire organization. Ensure effective transitions of existing/reformulated product development into the market, working with Supply Chain Management and Commercial teams to support successful product rollouts.

• Lead the annual assessment of discontinuation to ensure product portfolio is margin accretive, efficient, and meeting the needs of the organization.
• Accountable for building a margin-accretive NPL portfolio that delivers on commercial and brand needs.
• Work directly with Regional Commercial needs to ensure new product launches meet the needs of regions with respect to timing, pricing, and channel decisions. Monitor the product organization planning process – inclusive of Product Marketing and Product Planning & Management, shaping best practices and enabling maximum efficiency.

People Management

• Lead, manage and guide the Product Marketing team in the execution of key deliverables, while supporting the optimized performance of all team members
• Set clear and measurable objectives for the team; while continuously reviewing KPIs to ensure team success
• Foster and support a growth mindset culture through continuous feedback and coaching to develop their functional and leadership skills, utilizing individual development plans (IDP) to motivate team members to continuously improve their capabilities
• Optimize the organizational design and headcounts to contribute to the successful execution of company objectives and targets

Sustainability & Belonging

• Collaborate with Sustainability to integrate sustainability and innovation goals into the new product development process. xhyhwjd
• Support and implement the vision and deliverables related to Sustainability, Social Impact, and Belonging efforts that will have the most impact.

Qualifications

• A passion for beauty and the skincare industry, with beauty industry experience is strongly preferred
• Possess broad and in-depth global, multi-functional experience within a similar industry is essential
• Previous experience working with Senior Leaders to interpret and deliver information and secure support/sign-off
• The role requires influencing others in potentially controversial or sensitive situations and collaborating on Product strategy with multiple cross-functional stakeholders Experience in integrating sustainable materials and practices throughout the product development and production process
• Operates under sustained pressure and multiple projects
• Strong presentation skills
• Natural ability to solve complex and challenging situations that may involve multiple interconnected disciplines, requiring thorough and rigorous analysis
• Proven crisis management experience, with the ability to display high cognitive effort and mental engagement
• Strong soft skills in communication and inclusive leadership
• 6+ years of people management and/or leadership experience is required
• Relevant education OR equivalent work experience in Brand or Product Management