Manager, Paid Search SEM
$75.05k - $107.84kDigitasLBi
Paid Search Manager
Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.
Overview
The role of the Paid Search Manager is to be the day-to-day steward of search media for assigned brands and lead search campaign development, activation, and innovation. The Paid Search Manager is expected to apply search mastery to deliver against client goals. The Paid Search Manager will work closely with the Associate Director in the development and communication of all search strategy while owning tactical execution. In addition, the Paid Search Manager is responsible for day-to-day management of the Paid Search Analyst, including both project management to ensure timely delivery of all tasks and career development.
Responsibilities
- Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
- Gather the research and data needed to formulate tactical plan development and recommendation for client delivery
- Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
- Provide direction to Search Analyst to conduct and analyze keyword and audience research necessary to build a new campaign
- QA and oversee trafficking of approved plan into search platforms
- Ultimate oversight for all day to day budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
- Responsible for Search Analyst's management of campaign budgets, pacing and bid adjustments
- Development and recommendation of optimizations and/or testing plans
- Pull data and research components needed for new business pitches
- Contribute to development of agency level POVs on industry happenings
- Primary party responsible for customization of agency POVs for individual clients
Qualifications
- 3-5+ years of paid search experience, ideally in an agency environment
- Mastery of search platforms
- Mastery of all relevant tools for reporting, analytics, and competitive analysis
- Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)
- Proven leadership ability
- Excellent written, verbal, and interpersonal communication skills
- Presentation skills are a must
- Demonstrated critical thinking and problem solving skills
- Excellent project management and organization skills
- Ability to work successfully with teams on multiple projects under tight deadlines
- Demonstrates initiative/"hunger"
- Collaborative approach/attitude
- Certifications in search platforms (Google Ads, Microsoft Ads)
- Experience in search platforms preferred – SA360 (preferred), Kenshoo
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Range: USD $75,050.00 - USD $107,835.00/Annually.
Vacancy posted 5 days ago
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