Senior Brand Marketing Manager, L’Artisan Parfumeur & Dries Van Noten (New York)

The Opportunity:

Sitting at the intersection of luxury brand building, creativity and commercial strategy, this role requires someone who understands that growing a luxury brand is about more than driving sales, it is about building long-term desirability, protecting a distinctive creative vision, and creating meaningful connections with consumers while delivering strong business results. The Senior Brand Marketing Manager will lead the day-to-day execution of the North American marketing strategy for L’Artisan Parfumeur and Dries Van Noten, with a significant focus on accelerating growth and awareness. In close partnership with the Senior Director, Niche Marketing, this person will translate each brand's vision into locally relevant strategies and experiences across holistic marketing touchpoints. This is an ideal role for a marketer who combines strong brand instincts with keen commercial acumen, someone who is passionate about luxury and fashion, highly analytical, and energized by the opportunity to build brands with significant growth potential.

What You’ll Get to Do:

Build Distinctive Luxury Brands

• Serve as a passionate steward of each brand, ensuring all consumer-facing initiatives reflect its unique creative vision, luxury positioning and brand codes
• Develop compelling brand narratives and Reasons to Believe that differentiate each brand within the competitive luxury beauty landscape
• Bring a strong understanding of fashion, luxury, culture and consumer behavior to brand marketing and commercial execution

Drive Strategy & 360° Marketing

• Develop and execute holistic marketing plans across both brands, creating compelling 360 campaigns around core icons, innovation, and key brand moments
• Lead the localization of global launches and campaigns, with a particular eye to in-person animations, determining how and where each brand should show up in the North American market
• Partner closely with PR & Communications, eCommerce, Retail Marketing, Education and Sales to create integrated consumer experiences across touchpoints
• Ensure every activation meets a high bar for luxury execution, from creative expression and storytelling to the details of the consumer experience
• Define KPIs for launches and campaigns, rigorously track performance, and use results to optimize in-market programs, investment decisions, and future plans

Product Strategy & Business Management

• Participate in annual brand and category planning, aligning innovation, assortment, distribution and investment priorities to accelerate growth
• Monitor brand, category, SKU and retailer trends to identify drivers of growth and profitability
• Partner with Demand Planning and Operations to maintain healthy inventory levels and ensure strong launch execution
• Translate consumer, competitive and commercial data into insights and action
• Inform A&P investment, balancing brand-building priorities with commercial returns
• Partner with Commercial and Retail Excellence to develop retailer strategies, identifying opportunities to improve productivity and sell-through
• Drive pricing, assortment and innovation strategies informed by the competitive landscape, consumer insights and regional trends

We’d Love to Meet You If You Have:

• Bachelor's degree; MBA a plus
• 7+ years of experience in luxury beauty, fragrance, fashion or a related premium category
• A genuine passion for fashion, luxury and culture, with strong curiosity about the forces shaping consumer tastes and behaviors
• A sophisticated understanding of luxury brand building and the judgment to know when to pursue growth and when to protect brand equity and desirability
• Strong brand-building instincts combined with commercial and analytical rigor; equally comfortable discussing creative strategy, consumer behavior, and market performance
• Demonstrated success translating global brand vision into locally relevant marketing strategies
• Experience developing and executing integrated marketing programs across retail, media, PR, influencer, digital and eCommerce
• Experience partnering with retailers, especially luxury department stores, to bring brands to life (preferred)
• Strong understanding of the North American luxury consumer and the behaviors that drive discovery, desirability, purchase and advocacy
• Ability to turn data, consumer insights and competitive intelligence into clear strategic recommendations
• Experience managing full or partial A&P investment and contributing to brand P&L performance
• An entrepreneurial mindset and enthusiasm for building brands, particularly those at an earlier stage of awareness and growth
• Excellent communication and presentation skills, with the ability to influence across functions, levels and geographies
• Strong aesthetic judgment and exceptional attention to detail, with an instinct for what feels authentic and appropriate for a luxury brand
• Ability to balance strategic thinking with hands-on execution in a fast-paced, entrepreneurial environment

Compensation:

As required by New York State’s salary transparency law, effective November 2022, the expected base salary for this position ranges from $120,000.00 - $130,000.00 . Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team.

EEOC:

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

Diversity, Equity, and Inclusion Commitment:

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

About Puig:

Puig creates unique and highly desirable beauty and fashion brands that empower people to reinforce their self-esteem and find their own expression in a family-owned company that aims to leave a better world for the next generation.

Our brand portfolio is structured in three divisions: Beauty and Fashion, with the owned brands Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon’s, Byredo, Dr. Barbara Sturm, and L’Artisan Parfumeur; the licenses of Christian Louboutin and Comme des Garçons perfumes; and Lifestyle fragrances, among them Adolfo Dominguez, Antonio Banderas, Shakira, and Benetton. The Charlotte Tilbury division, which includes the luxury makeup brand and the Derma division, with the Apivita, Uriage and Isdin brands. We sell products in 150 countries and operate 26 subsidiaries.

At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG agenda (environmental, social, and governance) aligned with the UN Sustainable Development Goals.