Senior Product Marketing Manager

The opportunity Unity powers the majority of top mobile games and underpins real-time 3D experiences in nearly every country on earth. When studios and developers decide how to build, ship, and monetize, Unity is usually what they choose. The tools we build shape what the entire industry can make. Now, we’re building the AI capabilities for that platform. Our AI tools bring context-aware assistants, agentic production tools, external plugins, and generative capabilities directly into a developer's existing workflow. Our goal isn't to automate game development—it's to strip away friction between a creator's intent and a playable experience, from early prototype to live game. As Senior Product Marketing Manager, you’ll own go-to-market for this portfolio. Your core focus will be on our AI creation experience and our AI integration ecosystem connecting Unity to third-party tools. You’ll also serve as the PMM partner for emerging AI capabilities and step in on high-impact, adjacent initiatives across the business. Unity’s AI tools are still nascent, the category is taking shape in public, and developer sentiment around AI is fiercely debated. Working with Product, Engineering, Community, and Sales, you’ll define what we say, who we speak to, and why creators should trust us. What you’ll be doing Positioning & Narrative — Own the positioning architecture for Unity’s AI tools, the plugin ecosystem, and how it integrates into our broader AI story. Translate deep technical capabilities into obvious workflow value, and refresh messaging as tech, competitors, and developer sentiment evolve. Go-to-Market Leadership — Lead end-to-end GTM for launches, betas, and feature rollouts: tiering, audience targeting, enablement, and launch-day execution. Run honest post-mortems on what actually worked. Audience & Persona Definition — Define precisely who we're building for—from indie creators to technical directors—and feed those insights back into product decisions, beta cohorts, and roadmap strategy. Developer Trust & Credibility — Game devs are inherently skeptical of AI. Craft messaging that earns credibility with practitioners instead of hyping past them, partnering with Community and DevRel to meet creators where real discussions happen. Ecosystem & Partner Marketing — Drive GTM and co-marketing for third-party AI plugins. Make a compelling case for why developers' favorite AI tools should live inside Unity. Market Intelligence — Track the AI-in-gaming landscape and turn market shifts into sharp positioning and sales enablement—not decks no one opens. Voice of the Customer — Turn forum threads, interviews, and community feedback into actionable signal that directly influences product roadmap, pricing, and packaging. Enablement & Content — Equip Sales, Success, and Support with clear pitch decks, battlecards, and objection handlers. Partner with Content marketing on launch assets and developer-facing thought leadership. Success Metrics — Partner with Product and Analytics to set clear targets—adoption, activation, retention, and qualitative sentiment—and hold the team accountable to them. What we’re looking for 8+ years in Product Marketing or GTM leadership with a clear track record of owning a product line end-to-end. Proven track record marketing to technical audiences (developers, engineers, or technical artists) and the credibility to win over default-skeptical users. Direct experience with AI/ML products, plus the technical judgment to separate production-ready capabilities from flashy demos. Exceptional writing skills. Ability to turn complex tech into crisp, obvious narratives across launch pages, keynotes, or Slack threads with engineers. Cross-functional leadership in matrixed teams—able to align Product, Sales, and Marketing around a single plan through influence, not authority. High comfort with ambiguity and early-stage products where strategy evolves and roadmaps shift. Strong data literacy - Skilled at setting key metrics, interpreting performance signal, and pivoting strategy based on hard data. Familiarity with Claude Code/Gemini and how to integrate AI to accelerate and enhance your day-to-day work. Nice to have Game production fluency — Background in games or a deep grasp of modern development pipelines and creator workflows (strongly preferred). Hands-on context with the modern AI landscape (agents, plugins, MCP, model providers) and how developers are integrating them today. Platform & ecosystem GTM — Experience marketing developer platforms, game engines, SDKs, or plugin ecosystems. Hands-on creation experience — Experience shipping something in Unity or a similar real-time creation tool. Partner co-marketing — Proven track record executing joint GTM motions with major tech partners. Category creation — Experience guiding a product through a major market shift and educating users on new paradigms. Compensation Zone A: $123,300 - $184,900 USD gross Zone B: $139,300 - $208,900 USD gross Zone C: $156,600 - $234.800 USD gross This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set. Benefits Comprehensive health, life, and disability insurance Commute subsidy Employee stock ownership Competitive retirement/pension plans Generous vacation and personal days Support for new parents through leave and family-care programs Office food snacks Mental Health and Wellbeing programs and support Employee Resource Groups Global Employee Assistance Program Training and development programs Volunteering and donation matching program Life at Unity Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know. This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English. This posting is intended to fill an existing vacancy, and we are committed to providing applicants with updates throughout the hiring process in accordance with applicable law. Your privacy is important to us. Please take a moment to review our Prospect and Applicant Privacy Policies. Should you have any concerns about your privacy, please contact us at View email address on click.appcast.io. Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. At Unity, we're committed to creating a workplace that fosters collaboration and teamwork that allows you to harness your unique skills. Join us in creating industry tools to help creators of all levels bring their projects to reality. Learn more about our culture and values, and get a head start by reading about how our hiring process works. #J-18808-Ljbffr LE130 Unity Technologies SF