Senior Analyst, Commerce (Retail Media)

Job Description The eCommerce Senior Analyst is the day-to-day steward of client’s eCommerce initiatives for assigned brands, responsible for monitoring and maintaining campaign development, activation, and innovation across Amazon and other utilized marketplaces. The Senior Analyst develops and maintains a strong knowledge of their clients’ business and applies their online marketplace understanding accordingly to help deliver against the clients’ needs/objectives, particularly as they relate to Amazon growth and acceleration strategy. The Senior Analyst must be adept with Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings as well as Amazon Media Group (AMG) services such as on‑site display advertising and AAP. The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast‑pace, ever-changing landscape. Our eCommerce team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. Responsibilities Gather research necessary to build a new campaign focusing on the client's strategy and growth of Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings as well as Amazon Media Group (AMG) services such as on‑site display advertising and AAP Continuously learn various and evolving aspects of eCommerce retail environment, industry trends, ad formats and new tools Assist the manager in gathering necessary data for plan development Generate paperwork necessary for purchase authorization and ensure vendor counter‑signature is received Monitor and maintain campaign budgets, pacing and bid adjustments Active monitoring and management of performance and competitive landscape Monitor and optimize eCommerce performance to meet business objectives Successful completion of training programs and requisite certifications Foster strong relationships with internal teams and client groups Group keywords into ad groups and develop relevant ad copy and extensions Present recommendations, solicit and apply client feedback to keyword and copy proposals prior to client sign‑off Upon campaign approval, build flowchart and load authorized buys in Prisma Primary party responsible for trafficking approved plan into search engines and trafficking approved plan Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation) Pull and analyze data to inform campaign reporting and develop strategic insights with clear actionable items Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization Active participation in client status and reporting calls, including presentation of reporting Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval Resolve all billing discrepancies in partnership with client strategy and billing reconciliation team Learn all relevant tools for reporting, analytics and competitive analysis (bid management platforms, Benchtools, Google Trends) Mastery of all core metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages) Serve as subject‑matter expert for Analysts and be a resource for training and ad‑hoc questions Establish professional, productive rapport with sales representatives/media vendors Qualifications Bachelor’s degree or higher in marketing, advertising, business, or equivalent 2+ years of experience in bid management, paid search campaign development/management/optimization with the use of leading search platforms Experience with Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings and Amazon Media Group (AMG) services or similar marketplaces and tools Strong understanding of eCommerce Strong analytical thinking and mathematical skills and ability to manage data Understanding of Search PPC and digital display advertising Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting Strong organizational and communication skills Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Compensation Range: $66,120 - $91,350 annually. All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr UNAVAILABLE