Campaign Manager

Campaign Manager

At Penguin Solutions, we value ideas over hierarchy and believe in servant leadership, where leaders enable teams to do their best work. We empower employees to take ownership, drive innovation, and grow through challenging work, continuous learning, and exposure to advanced AI tools and technologies. With flexibility where it matters and a strong focus on outcomes, Penguin Solutions is a place to do your best work, grow your career, and make a meaningful impact.

We're seeking a strategic, results-driven Campaign Manager to drive integrated marketing campaigns for Penguin Solutions' Integrated Memory portfolio. In this role, you'll create awareness, engagement, and pipeline across priority segments and buyer personas. You'll own the end-to-end campaign lifecycle—from campaign planning and messaging to execution and performance analysis—developing and running impactful campaigns that resonate with technical and business audiences.

The ideal candidate is a collaborative, data-driven marketer with experience in marketing memory technology or similar products and the ability to turning core value propositions and differentiators into customer-focused messaging.

Responsibilities:

• Develop and execute a data-driven demand generation strategy to drive pipeline and revenue growth for our Integrated Memory portfolio.
• Lead integrated, multi-channel B2B marketing campaigns targeting OEMs and enterprise customers across key segments and organizations running in-memory database environments.
• Manage the full campaign lifecycle—from campaign planning, campaign messaging, execution, reporting, and optimization—to maximize engagement, lead quality, pipeline contribution, and ROI.
• Develop compelling campaign messaging and call to actions that clearly articulate the value of the Integrated Memory portfolio and drive engagement.
• Collaborate cross-functionally with Product Marketing, Corporate Marketing, and Sales and other key stakeholders to ensure campaigns are aligned with business priorities, product roadmaps, and go-to-market objectives.
• Work with select strategic partners to co-develop and execute joint marketing campaigns.
• Apply a test-and-learn approach through experimentation and A/B testing methodologies to continuously improve campaign effectiveness.
• Monitor industry trends related to CXL adoption, memory technologies, Flash storage, AI infrastructure, HPC, embedded systems, OEM technology adoption, etc. to inform campaign strategy and messaging.
• Achieve campaign KPIs including engagement, MQLs, SQLs, influenced pipeline, revenue contribution, and manage campaign budget to net highest possible ROI; leverage performance insights to optimize future campaigns.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3–5 years of B2B demand generation, integrated marketing, or campaign management experience.
• Proven track record of developing and executing integrated marketing campaigns that drive measurable pipeline growth and business impact.
• Strong understanding of digital marketing channels and tactics, including email marketing, paid media, content marketing, webinars, lead nurturing, and account-based marketing (ABM).
• Excellent project management, communication, and collaboration skills, with the ability to manage multiple campaigns and work cross-functionally with sales, product marketing, and other stakeholders.
• Strong analytical skills with the ability to interpret campaign performance data and optimize programs based on results.
• Proven experience marketing enterprise technology solutions.
• Experience marketing semiconductor, memory, storage, embedded systems, AI infrastructure, HPC, or related technology solutions.
• Understanding of technology buying cycles and experience marketing to technical and executive-level audiences within OEM, enterprise, hyperscale, or channel-driven environments.
• Experience developing messaging and content that translates complex technical concepts into compelling customer value propositions.
• Experience working with technology partners, channel partners, or co-marketing programs.
• Experience supporting global or regional marketing initiatives across multiple geographies.

Location: This is a remote role in the United States.

Travel: Occasional travel as needed.

Compensation & Benefits: The base pay range that the Company reasonably expects to pay for this position in the United States is $92,000 – $116,000; the pay ultimately offered may vary based on business considerations, including job-related knowledge, skills, experience, and education. The position is bonus-eligible, and there are medical, dental, and vision benefits available. There is a 401k saving plan and other benefits, such as Paid Time Off, Life Insurance, and an Employee Assistance Plan.

Inclusion & Belonging Statement: We are committed to creating an inclusive environment that embraces differences and fosters belonging for all. Equal Opportunity Statement: We are an Affirmative Action/Equal Opportunity Employer and strongly committed to all policies which will afford equal opportunity employment to all qualified persons without regard to age, national origin, race, ethnicity, creed, gender, disability, veteran status, or any other characteristic protected by law.