Campaign Manager

Our client is a leading energy retailer and one of Australia's largest providers. They play a significant role in the country's decarbonisation journey, with a growing focus on cleaner and greener energy alternatives. Currently, the business is looking to recruit a Campaign Manager. The Campaign Manager is responsible for hands-on brand and campaign execution across their Retail business. This includes delivering brand, acquisition and retention campaigns, managing brand governance requests, coordinating customer and brand insights. This role will play a key part in driving brand awareness, customer acquisition, customer retention, and engagement. Key responsibilities: Oversee the execution of campaigns, including managing budgets & timelines. Define campaign strategy, objectives, target audiences, messaging, and KPIs aligned with business objectives. Manage the end-to-end delivery of campaigns across ATL, digital, print, email, social media, eDM, and other relevant channels. Act as the central point of contact for agency partners, ensuring briefs, timelines, and deliverables are clearly communicated and met. Utilise marketing automation platforms to execute personalised and scalable campaigns. Manage the insights program, including vendor management, to measure and report on brand and customer performance metrics. Manage research agencies, coordinating studies, preparing monthly reports, interpreting findings, identifying trends and socialising insights internally. Coordinate brand health tracking, customer research, awareness studies, consideration tracking, NPS and segmentation programs. Monitor campaign performance using analytics tools. Oversee campaign budgets, ensuring efficient use of resources. Minimum five years' experience in brand marketing, integrated campaign management or related marketing roles. Demonstrated experience developing and delivering integrated multi-channel marketing campaigns. Strong understanding of brand management, brand governance and creative evaluation. Experience managing customer insight programs, brand health tracking and research agencies. Strong knowledge of customer acquisition, engagement and retention marketing. Strong analytical capability with experience interpreting campaign performance and customer data. Collaborative approach with the flexibility to work across brand, acquisition and retention initiatives. Health and wellbeing benefits. Personal and family support. Flexible and hybrid working. Learning and career development. One of the country's fastest-growing integrated energy businesses. Be part of an organisation where your ideas and contributions can have real impact. #J-18808-Ljbffr