Senior Analyst, Content Strategist

Job Description Summary
Note: This position follows a hybrid-friendly schedule, offering flexibility and collaboration. Employees are expected to work from our St. Petersburg, FL Corporate Office several days each month (typically averaging 2-3 days per week). In-office time can be scheduled flexibly throughout the month in alignment with team and business needs.

Job Description

IT Content Management is a collaborative group of writers and creatives embedded within Raymond James Technology. We focus on translating complex concepts into clear, user-friendly content that empowers financial advisors and their teams. Our approach is modern and dynamic, prioritizing clarity, accessibility and engaging formats that resonate in today's digital landscape and meet the needs of busy, often non-technical audiences. This role is ideal for someone who combines strong writing skills with exceptional editorial judgment, enjoys problem-solving, strategizing, and values collaboration. If you excel at making technical concepts clear, are passionate about language and are eager to present technology in a way that feels current and intuitive, this role is for you.

The Senior Analyst, Content Strategist is a creative, strategic communicator who helps bring Raymond James IT initiatives to life. In this role, you'll contribute to various technology initiatives and projects, leveraging a unique blend of storytelling, design, and educational content development skills to make complex ideas easy to understand. You'll be expected to think independently, shape messaging, guide copy, and edit content with minimal oversight. This role supports content strategy for internal and select external technology communications, translating IT and business concepts into clear, engaging, and user friendly materials. You will create and optimize a variety of content to ensure they are visually appealing, well-structured, and easy to understand.

Responsibilities:

• Support the development and execution of content strategies that highlight IT initiatives, including technology releases, changes, education, awareness, and promotion.
• Create and manage clear, engaging, and user-focused content.
• Translate complex technical and strategic information into accessible messaging for internal and external audiences.
• Collaborate with subject matter experts and internal partners to gather insights and shape content that aligns with business goals and user needs.
• Consult with internal stakeholders to identify communication needs and recommend effective content solutions.
• Conduct content audits, analyze user feedback, and apply data-driven insights to continuously improve content quality and effectiveness.
• Maintain consistency in voice, tone, and style across all content, serving as a steward of brand and editorial standards.
• Track communication plans to ensure timely delivery and alignment with broader IT project timelines.
• Effectively manage multiple projects and priorities simultaneously, often under tight deadlines, while maintaining high-quality output.

Skills/Previous Experience:

• Minimum of 3 years of experience in writing, communications, or content strategy-preferably in a technology or corporate environment.
• Proven ability to manage multiple projects and deadlines simultaneously in a fast-paced, dynamic setting.
• Strong writing, editing, and proofreading skills with a keen eye for detail and clarity.
• Ability to translate complex technical concepts into clear, engaging content for non-technical audiences.
• Experience collaborating with cross-functional teams and subject matter experts to develop content that meets business and user needs.
• Strong interpersonal and communication skills; able to influence and build relationships across departments.
• Analytical thinker with the ability to evaluate content effectiveness and recommend improvements to processes, standards, and guidelines.
• Comfortable working independently and making timely decisions related to content direction, tone, and format.
• Familiarity with intranet platforms, content management systems, and digital communication tools is a plus.
• Experience or interest in educational or content design is a strong advantage.

Licenses/Certifications:

• None required.

Education
Bachelor's: Business Administration, Bachelor's: Mass Communication, Bachelor's: Public Relations, High School (HS) (Required)

Work Experience
General Experience - 3 to 6 years

Certifications

Travel
Less than 25%

Workstyle
Hybrid

The total compensation for this position includes base salary or wages, and may include components such as additional compensation (cash or equity), discretionary bonuses, or commissions. This position is eligible for a benefits package that may include medical, dental, and vision; life insurance; critical illness insurance and accident insurance; disability benefits; retirement savings; paid time off (including vacation, holidays, and sick leave); and parental leave. Eligibility for benefits and specific offerings may vary based on position and employment status. To view more details of the benefits offered, visit Myrjbenefits.com.

At Raymond James our associates use five guiding behaviors (Develop, Collaborate, Decide, Deliver, Improve) to deliver on the firm's core values of client-first, integrity, independence and a conservative, long-term view.


We expect our associates at all levels to:
• Grow professionally and inspire others to do the same
• Work with and through others to achieve desired outcomes
• Make prompt, pragmatic choices and act with the client in mind
• Take ownership and hold themselves and others accountable for delivering results that matter
• Contribute to the continuous evolution of the firm

At Raymond James - as part of our people-first culture, we honor, value, and respect the uniqueness, experiences, and backgrounds of all of our Associates. When associates bring their best authentic selves, our organization, clients, and communities thrive. The Company is an equal opportunity employer and makes all employment decisions on the basis of merit and business needs.
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