Digital Marketing Coordinator

Job Title: Digital Marketing Coordinator - DDX
Location: Saint Petersburg, FL
Job Type: Contract
Pay Range- $35-39
Hybrid

Company Overview:
A global leader in beauty and personal care, dedicated to providing high-quality products and services to our customers. Our mission is to innovate and inspire through our diverse range of brands and products.

About this Role:
This position is responsible for supporting SalonCentric in executional support for all Data Driven Experiences (DDx) and Customer Relationship Marketing (CRM) programs. With a focus on project management and execution, this position works directly with internal cross-functional team members for the implementation of CRM activations that build and support an omni-channel view of the customer. The SalonCentric CRM programs leverage our customer data to drive loyalty, engagement, and incremental sales through targeted marketing vehicles, which include email, direct mail, text messaging, paid media, and the SalonCentric App.

Job Description:
Key Responsibilities:
- CRM Campaign Development and Execution
• Support CRM plans and execute targeted, journey-based marketing campaigns to drive sales and conversion.
• Communicate to internal teams and manage a comprehensive CRM campaign calendar to support CRM activities, including key Brand initiatives.
• Collaborate and streamline information across the DDX/CRM Team to support the execution of strategic CRM programs.
• Work with CRM agency in setting up campaigns and delivering assets for emails, paid media, direct mail, and SMS to be deployed to defined customer segments.
• Ensure all relevant parties are notified prior to campaign deployment as aligned on.
• Organize and support Third Party Vendor and billing management across the functional team.
• Support and organize various parts of DDX CRM Activations to ensure seamless execution.

- Analysis & Optimization
• Review and analyze campaign data supplied by CRM agency and internal database.
• Deliver and present ad hoc analysis requests internally.
• Monitor campaign results such as open rates, click-through rates, and unsubscribe rates to maintain and adjust best practices and benchmarks.
• Monitor competitors and other retailers to stay up-to-date on best practices. Keep informed of CRM trends, tools, and technologies.

- Customer Acquisition & Database Maintenance
• Support database quality and implement database updates/upgrades.
• Brainstorm and implement new acquisition tactics to continue growing an active and engaged customer base.
• Collect and analyze feedback from internal systems to support campaign execution expectations and goals.

Qualifications:
Required Qualifications:
- 1 - 3 years of marketing/digital marketing experience. Brand management and exposure to CRM preferred.
- Excellent written and verbal communication skills.
- Demonstrated project management skills. Ability to work in a fast-paced environment and manage multiple projects simultaneously while remaining detail-oriented and deadline-driven.
- Strong analytical marketing orientation. Understanding of financial assessment and ROI analysis.
- Team player with strong interpersonal skills. Able to interact professionally with all levels of management, brand partners, and outside vendors. Able to mobilize others to achieve results.
- Able to provide clear creative direction and critical feedback to Creative Services to ensure all messaging is compelling and visually impactful.
- Bachelor's Degree in Marketing, Business, or similar area required.

Preferred Qualifications:
- Experience with CRM marketing channels (Salesforce preferred, but not mandatory).
- Retail background is helpful but not mandatory.

Committed to fostering a diverse, equitable, and inclusive workplace, we provide equal opportunities for all employees and applicants, ensuring a work environment free of discrimination based on race, color, religion, sex, national origin, age, disability, or any other legally protected characteristic.