Conversion Rate Optimization Specialist
VirtualVocations
Owning the execution of the web experimentation program, the full-time remote Conversion Rate Optimization Specialist will conduct behavioral research, manage the testing lifecycle, and leverage Webflow Optimize to enhance user experience and conversion rates. Key responsibilities Analyze user behavior through various tools to identify conversion opportunities and inform UX improvements Generate data-backed test ideas, develop structured hypotheses, and manage the testing roadmap and execution pipeline Write detailed post-test reports and maintain an organized knowledge base for CRO testing insights Required qualifications 2-4 years of experience in CRO, digital marketing, UX research, or web analytics Hands-on experience with A/B testing platforms such as Webflow Optimize, Optimizely, or VWO Proficiency in behavioral analytics tools like FullStory or Hotjar and familiarity with GA4 for performance tracking Strong written communication skills for creating clear hypotheses and reports Experience in a B2B SaaS or enterprise marketing organization
Vacancy posted 1 day ago
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