Senior Marketing Specialist

Senior ABM Ads and Emerging Channels Specialist life insurance, parental leave, paid time off, paid holidays, tuition reimbursement, 401(k) We are seeking a data‑driven Senior ABM Ads Specialist to own Paid Media channel strategy, hands‑on execution and measurement of account‑based marketing programs across paid media channels including programmatic display and social channels to drive engagement, pipeline, and revenue within our highest‑priority target accounts. You will lead full‑funnel ABM advertising strategy, leveraging platforms like 6Sense and Treasure Data to build precise, intent‑driven audience segments that power display, video, and social campaigns. You will orchestrate coordinated account experiences, measure impact through direct attribution and funnel moment data points and communicate results tied to account engagement and pipeline goals. This role balances strategic planning with day‑to‑day campaign management, budget pacing, structured experimentation, and clear executive‑ready reporting. In addition, you will own our test and learn approach to new and emerging ad channels like Reddit, G2, ChatGPT, etc. You will construct measurable tests, package and present learnings and advocate for scaling successful pilots across other areas of our business. About the Role Own ABM paid advertising strategy and execution across target account tiers, recommending budget and channel allocation to deliver against Account Engagement, Pipeline Influence, and Revenue targets across our B2B product portfolio. Leverage 6Sense intent data and predictive audiences, combined with Treasure Data CDP audience segments, to build and activate precise account and contact‑level targeting across programmatic, display, and social channels. Report on ABM advertising outcomes including account reach, engagement lift, influenced pipeline, and optimization plans to close gaps between targets and actual KPI performance. Design and execute coordinated multi‑channel account experiences – ensuring messaging, creative, and sequencing align across display, video, and social touchpoints for each account tier. Test and expand into new channels while partnering with Marketing Tech teams to build integrations for audiences and measurement. Run structured testing across audiences, creative formats, offers, and landing pages; manage budgets to efficiency targets and deliver weekly insights and recommendations. Collaborate with Demand Generation and Field Marketing teams to ensure ABM programs align with account priorities, upcoming product launches, and new market expansion. Key Skills ABM Platform & Audience Expertise 6Sense: intent‑based segmentation, predictive audience creation, account scoring, and campaign activation across the 6Sense advertising network. Treasure Data CDP: audience building, segment management, identity resolution, and data activation to paid media platforms. Programmatic ad buying via DV360 or similar DSPs, including account‑matched and intent‑based targeting strategies. Social platform expertise across LinkedIn (Matched Audiences, Account Targeting), Meta, and Reddit – including retargeting and look‑alike audience strategies. Ad format testing across display, video, native, and social; understanding of sequenced messaging and creative best practices for ABM. Structured testing frameworks: audiences, creatives, offers, and landing pages; incrementality and lift measurement where applicable. Account‑level budget management and pacing; spend allocation by account tier, channel, campaign, and funnel stage tied to pipeline targets. Familiarity with ABM measurement frameworks including account engagement scoring, influenced pipeline, and multi‑touch attribution. Technical & Analytics Skills Comfortable using AI tools including Claude and Microsoft Copilot to generate ideas and performance analysis. Advanced Excel / Google Sheets for data analysis, budget modeling, and reporting. Experience with Adobe Analytics, DV360, and LinkedIn Campaign Manager for lift studies, reach/frequency measurement, and performance analysis. Proficient reporting skills; comfortable exporting and interpreting platform data to draw performance conclusions and inform optimizations. Ability to build correlation models and analysis connecting ABM engagement signals (6Sense intent stages, account engagement scores) to pipeline and revenue outcomes. Experience connecting CDP data (Treasure Data) to downstream activation platforms; understanding of data flows, segment syncs, and identity resolution concepts. Clear, executive‑ready reporting and pipeline attribution storytelling tailored to ABM program outcomes. Cross‑functional partnering with Demand Generation, Field Marketing, Sales Development, Sales, and Product Marketing teams. Ability to translate ABM data and account signals into actionable insights for sales teams and leadership stakeholders. About You 3–5 years of hands‑on B2B paid media or ABM advertising experience with direct platform ownership and a focus on account engagement and pipeline influence. Hands‑on experience with 6Sense required; experience with Treasure Data or comparable CDPs (e.g., Salesforce Data Cloud, Adobe Real‑Time CDP) strongly preferred. Demonstrated success executing ABM advertising programs that drive measurable account engagement, MQL/pipeline influence, and revenue outcomes. Proficient in LinkedIn Campaign Manager, Meta Ads Manager, and programmatic platforms (DV360 or equivalent); experience running account‑matched campaigns end to end. Strong history of cross‑functional partnership with marketing, sales, and marketing operations / RevOps teams. Bachelor's degree in Marketing, Business, or related field. Google Ads or DV360 certification preferred; LinkedIn Marketing Solutions certification a plus; 6Sense platform certification a plus. #LI-TV1 What’s in it For You? Hybrid Work Model: We've adopted a flexible hybrid working environment (2–3 days a week in the office depending on the role) for our office‑based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work‑Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work‑life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real‑world solutions. Our Grow My Way programming and skills‑first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI‑enabled future. Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company‑wide mental health days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award‑winning reputation for inclusion and belonging, flexibility, work‑life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro‑bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real‑World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. In the United States, Thomson Reuters offers a comprehensive benefits package to employees. The package includes market competitive health, dental, vision, disability, and life insurance programs, and a competitive 401k plan with company match. It also offers competitive vacation, paid time off, paid holidays (including two company mental health days off), parental leave, and sabbatical leave, meeting or exceeding applicable state or municipal laws. Under the EEO statute, we provide an equal opportunity to all applicants regardless of race, color, gender identity, sexual orientation, disability, or other protected class. We comply with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range for this role is $74,200 USD–$137,800 USD for eligible U.S. locations. #J-18808-Ljbffr