Marketing Specialist

Omni PGA Frisco Resort & Spa
Omni PGA Frisco Resort blends the warmth of Texas hospitality with refined comfort. Guests can unwind in one of 500 thoughtfully designed rooms and suites, or embrace the spirit of the Lone Star State in one of 10 private ranch houses. With four shimmering pools-including an adults-only rooftop infinity pool-plus the serene Mokara Spa and 13 unique food and beverage destinations, every stay is an experience to savor. Whether you're planning a weekend retreat or marking a special occasion, this is Frisco at its most unforgettable.
Reporting to the Senior Marketing Manager, the Marketing Manager (or Specialist) leads the strategy, execution, and optimization of Omni PGA Frisco Resort & Spa's social, content, and supports paid digital marketing efforts. This role is responsible for driving brand awareness, engagement, and revenue through high-impact storytelling, influencer partnerships, and performance-driven campaigns.
The ideal candidate is both creative and analytical, with a strong understanding of the luxury hospitality audience, evolving digital trends, and data-driven optimization.
Responsibilities:
Content Strategy & Creation
Lead content creation strategy including development of SOPs for social media production
Oversee photography and drone content capture to support social, digital, and campaign needs
Ensure consistent, high-quality visual storytelling aligned with Omni brand standards
Utilize tools such as Canva to develop compelling, on-brand creative assets
Social Media Management & Optimization
Own and manage the social media shared outlet calendar, ensuring alignment across resort outlets (golf, spa, dining, weddings, events)
Manage and optimize Linktree to improve conversion paths and user experience
Oversee UTM tracking implementation to measure campaign effectiveness and traffic sources
Utilize Brandwatch for social listening, trend analysis, and performance insights
Influencer Marketing
Lead influencer strategy including identification, vetting, contracting, and executio
Manage influencer relationships, deliverables, and campaign timelines
Track, report, and optimize influencer performance, including ROI and monetization opportunities
Paid Digital Marketing
Develop and execute paid social campaigns, including:
Trick Rider campaigns (Facebook & OpenTable integration
Wedding campaigns (Pinterest focus)
Monitor campaign performance, optimize targeting and creative, and manage budgets to maximize ROI
Analytics & Reportin
Own social media and digital marketing reporting, delivering actionable insights and recommendation
Track KPIs across campaigns, social platforms, influencer efforts, and paid media
Leverage reporting tools and dashboards to evaluate performance and inform future strategies
Training & Team Development
Provide mentorship, training, and ongoing development for Marketing Coordinator
Lead digital marketing training sessions, including use of PMG assets, campaign reporting, and best practice
Establish clear processes and documentation to support team efficiency and consistency
Qualifications
Bachelor's degree in Marketing, Communications, or related field
3-5+ years of experience in digital marketing, social media, or hospitality marketing
Proven experience managing paid social campaigns and influencer programs
Strong understanding of analytics, UTM tracking, and performance optimization
Experience with Brandwatch, Canva, Meta Ads Manager, Pinterest Ads, and related platforms
Exceptional project management and organizational skills
Strong leadership and mentorship capabilities
Ability to balance creative vision with data-driven decision making
Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster is available using the following link:
EEOC is the Law Poster.
Omni Hotels & Resorts does not discriminate on the basis of any protected category with respect to the payment of wages.
If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to: View email address on click.appcast.io.