Customer Insights Analyst

Massachusetts US - 347 Congress St Boston, MA 02210, USA Massachusetts US - 347 Congress St Boston, MA 02210, USA Grand Circle Corporation is the leader in international travel, adventure and discovery for Americans aged 50+. Headquartered in Boston MA, and with more than 35 offices globally, more than two million Americans have traveled with our award-winning travel brands: Grand Circle Cruise Line, Overseas Adventure Travel and Grand Circle Travel. We’re looking for a Customer Insights Analyst to transform how we understand and predict customer behavior. Embedded within the Strategic Analytics department, you will use data to shape brand development and bring value to customers and business teams. This role sits at the intersection of advanced analytics, customer intelligence, and business strategy. Key Responsibilities Analyze customer behavior patterns to identify actionable insights and opportunities for targeted marketing interventions Collaborate with data engineering and BI to ensure data quality and reporting accessibility Define and monitor KPIs that align with business objectives Build conceptual dashboards that track customer journeys and identify optimization opportunities Partner with brand, marketing, and other business teams to translate analytical findings into measurable business impact Tell data-driven stories that convince and influence leaders using clear insights and recommendations Develop predictive models for key business metrics including churn, lifetime value, and propensity scoring Design and run experiments to test hypotheses about customer engagement and measure impact of strategic initiatives Qualifications 2+ years in data analysis, preferably in a subscription or loyalty focused B2C environment Advanced SQL proficiency (complex queries, window functions, and optimization) Strong statistical foundation with hands‑on experience in regression, classification, clustering, and time series analysis Proficiency in Python or R for analysis and modeling Experience with BI tools (Tableau, PowerBI, Looker, or similar) Proven ability to communicate the results and recommendations of your analysis to senior leadership Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, or quantitative field Technical Skills Experience working with cloud data warehouses and large-scale datasets Proficiency with version control and collaborative development practices Understanding of data pipeline concepts and ETL processes Familiarity with cloud computing platforms and services Knowledge of data governance and security best practices Nice to Have Experience with customer data platforms or marketing automation Knowledge of machine learning frameworks (scikit-learn, XGBoost, TensorFlow) A/B testing and experimental design expertise Familiarity with causal inference methodologies and experimentation techniques Prior experience in travel or hospitality industry Total Rewards The base salary range for this role is $110,000 – $130,000 annually for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for an annual incentive bonus and first-class benefits, which include: Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes Time for you: Substantial Paid Time Off (PTO), and 11 paid holidays- including Juneteenth, Memorial Day, and Labor Day – and Summer Fridays. Plus- extensive parental leave, with up to 12-16 weeks paid leave at 100% base salary. Travel more, spend less: 50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals Your future, secured: 401(k) with company match, life insurance, and disability coverage Continuous growth: Tuition assistance for both professional and personal development, opportunities for professional development through oversees travel, and direct access to Pinnacle Leadership & Team Development. Extra perks: Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off to give back to the community Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr