Head of Marketing

DIN TAI FUNG RESTAURANTS

J ob Title: Head of Marketing

Compensation: $225,000 - $269,400 Annual Salary

The base salary or hourly wage range for this role will vary based on multiple factors, including but not limited to prior experience, relevant expertise, current business needs, and market factors. Range is not inclusive of potential bonus or benefits. Your recruiter can share more information about the salary range and other factors during the hiring process.


Location: Hybrid, Din Tai Fung - Restaurant Support Center in Arcadia/Pasadena, California


About Us:

Din Tai Fung is a globally celebrated, family-owned restaurant brand founded in 1972 and internationally renowned for its iconic Xiao Long Bao. With more than 165 locations across 13 countries including 20 in North America. DTF is Michelin-recognized and admired for its uncompromising quality, authentic flavors, and warm, gracious hospitality. Each location delivers an elevated yet inviting cultural dining experience designed to delight guests on any occasion.


Benefits and Perks:

• Competitive Pay & Benefits
• Employer Contribution for individuals and eligible dependents' medical insurance
• Dental, Vision, and Life Insurance
• Health Savings Account (HSA)
• Commuter Spending Accounts
• 401(k) Plan with company match
• Employee Assistance Program
• Discounts through BenefitHub
• Employee Meal Discounts
• Flexible Time Off (FTO) to support work-life balance (accrued based on length of service)
• Paid Sick Leave (PSL) to care for your health or loved ones
• Quarterly Wellness Days - extra time off to recharge every season
• Bonus Eligible
• Opportunities for growth; we love promoting within

About the Role:

The Head of Marketing is responsible for leading the company's marketing strategy and execution, driving brand growth, guest engagement, and revenue performance across all channels. This role translates enterprise priorities into high-impact marketing initiatives that strengthen brand equity and deliver measurable business results.


The Head of Marketing oversees integrated marketing across brand strategy, digital, CRM, social media, public relations, and restaurant-level marketing. This leader partners cross-functionally with Operations, Finance, Development, and People & Culture to support new restaurant openings, increase guest engagement, and ensure marketing efforts contribute to sustained revenue growth and long-term brand health.


Responsibilities:

Brand Strategy:

• Lead brand strategy, positioning, and storytelling to drive awareness, relevance, and emotional connection across markets; ensure brand consistency and excellence across all guest and team member touchpoints including restaurants, digital platforms, social media, partnerships, and internal communications.

Revenue & Growth Marketing:

• Own revenue and growth marketing strategy, driving same-store sales, guest frequency, and lifetime value across on-premise, off-premise, digital, CRM, loyalty, and new restaurant openings; prioritize high-impact, data-driven initiatives that deliver measurable ROI.

Campaigns and Channel Execution:

• Oversee integrated marketing campaigns and channel execution across digital marketing, CRM, social media, and restaurant-level marketing; ensure initiatives are effectively planned, executed, and optimized to support brand and revenue objectives.

Communication and Reputation:

• Lead communications and public relations strategy, including media relations, awards, thought leadership, crisis communications, and internal communications; protect and elevate brand reputation.

Community and Social Impact:

• Develop and lead corporate social responsibility (CSR) and community engagement strategy aligned with brand values; integrate social impact into brand storytelling, partnerships, and team member engagement.

Team Leadership:

• Build and lead a high-performing marketing organization, including team development, agency management, and cross-functional partnership with Operations, Finance, Development, and People & Culture to ensure aligned and effective execution

Job Requirements:

• 12-15+ years of senior marketing leadership experience
• Proven experience leading brand, growth, and communications functions
• Strong commercial mindset with a track record of driving revenue and growth
• Experience managing cross-functional teams and agency partners

Preferred Requirements:

• Experience scaling consumer brands
• Deep expertise in digital, CRM, PR, and earned-first marketing strategies
• Experience operating in capital-efficient or limited-media environments

Essential Functions:

• Prolonged periods of sitting and working at a computer, including frequent use of a keyboard, mouse, and multiple digital systems
• Ability to communicate effectively in verbal and written formats with internal stakeholders, external partners, and executive leadership
• Ability to participate in and lead meetings, presentations, and discussions in both in-person and virtual environments
• Ability to maintain attention to detail, manage multiple priorities, and meet deadlines in a fast-paced environment
• Ability to occasionally move about the office to access files, attend meetings, and collaborate with team members
• Ability to lift and carry materials up to 15-25 pounds on an occasional basis
• Ability to work extended or flexible hours as needed based on business demands

Special Requirements:

• Ability to support crisis communications and time-sensitive issues
• Ability to travel as needed to support restaurant openings and brand initiatives

NOTE: This job description in no way states or implies that these are the only duties to be performed by the employee occupying the position. Employees will be required to perform any other job-related duties assigned by their supervisor.


Din Tai Fung is an E-Verify and Equal Opportunity Employer and complies with the Fair Chance Initiative.


Din Tai Fung is an Equal Employment Opportunity Employer - M/F/D/V. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.


As part of our hiring process, Din Tai Fung uses E-Verify to confirm employment eligibility for all newly hired employees. E-Verify is an internet-based system that allows employers to compare information from an employee's Form I-9 to the U.S. Department of Homeland Security and Social Security Administration records. This verification confirms an employee's eligibility to work in the United States. Din Tai Fung complies fully with all Equal Employment Opportunity laws, ensuring no discrimination based on national origin or citizenship status. Din Tai Fung is committed to employing only individuals who are authorized to work in the United States and who comply with applicable immigration and employment law. As a condition of employment, every individual must provide satisfactory evidence of their identity and legal authority to work in the United States. If the employee cannot verify their right to work in the United States within the time permitted by laws, the Company will be required to terminate their employment immediately. To learn more about E-Verify, please visit: .


Applicants must be 18 years or older.


Equal Opportunity Employer:
Din Tai Fung North America is an Equal Employment Opportunity Employer. We are committed to creating an inclusive environment and welcome all qualified applicants, regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, or any other protected status, in accordance with applicable federal, state/provincial, and local laws.
U.S. Employment Eligibility:
In the United States, Din Tai Fung North America participates in E-Verify to confirm work authorization for all new hires. To learn more, please visit: