Vice President of Marketing

Experience: 10+ years of progressive marketing experience, including 3–5 years in a VP or Senior Director leadership role

Core Areas: Omni-channel marketing, Google Ads and YouTube, paid social, direct mail and TV/CTV, performance marketing, CAC and ROAS optimization, attribution and GA4, multi-million-dollar budget management

Compensation: Base salary starting at $180,000+ per year plus a performance bonus of up to 30% of base salary

About the Role

The Vice President of Marketing will lead execution of an omni-channel marketing roadmap, translating Chief Marketing Officer strategy into measurable customer acquisition, revenue growth, and marketing efficiency. This role owns performance and direct-to-business marketing across Google, paid social, broadcast, direct mail, TV/CTV, influencer, and affiliate channels while managing budget performance, CAC, ROAS, testing, and channel expansion.

The position requires deep experience scaling multi-channel marketing programs, managing major media investments, improving attribution, and leading internal teams and external agencies. Strong expertise in Google Ads, YouTube Ads, PMax, GA4, Google Tag Manager, Google Marketing Platform, unit economics, and performance measurement is central to the role.

What You'll Do

• Translate the Chief Marketing Officer’s high-level roadmap into production campaigns designed to acquire and retain small business customers.
• Direct and scale the omni-channel marketing mix across Google, direct mail, paid social, TV/CTV, influencer, and affiliate channels.
• Own the Google ecosystem, including Google Search, YouTube, and Performance Max, to capture high-intent demand.
• Manage the marketing budget and continuously improve return on investment by optimizing customer acquisition cost and return on ad spend.
• Lead high-velocity testing across marketing formats, channels, and emerging opportunities to identify scalable sources of growth.
• Partner with data teams to improve attribution in GA4 and provide reliable marketing performance reporting.
• Lead internal marketing teams and external agencies with a consistent operating cadence focused on accountability and measurable results.

Qualifications

Required Experience

• 10+ years of progressive marketing experience, including at least 3–5 years in a senior leadership role at the VP or Senior Director level.
• Experience managing multi-channel marketing strategy for well-known brands.
• Demonstrated success scaling media spend efficiently while driving top-line revenue growth through rapid testing and channel expansion.
• Deep experience managing multi-million-dollar marketing budgets.
• Proven people-management experience and strong cross-functional leadership and communication skills.

Required Skills

• Deep hands-on expertise across digital and traditional media, including Google Search, YouTube, Performance Max, direct mail, paid social, linear TV/CTV, broadcast, affiliate marketing, and influencer or creator networks.
• Deep familiarity with Google Ads, YouTube Ads, GA4, Google Tag Manager, and Google Marketing Platform.
• Strong understanding of unit economics, customer acquisition cost, customer lifetime value, return on ad spend, and attribution modeling.
• Ability to scale media investment while maintaining disciplined performance measurement and marketing efficiency.
• Ability to lead rapid experimentation, evaluate channel performance, and expand successful acquisition strategies.
• Strong execution mindset with the ability to communicate effectively across functions while managing teams, agencies, and business priorities.

Preferred Qualifications

• Experience in financial services, B2B, or direct-to-business marketing.
• Experience in small-business lending, fintech, financial services, or another highly regulated and performance-driven industry.
• Success building segmentation, CRM, lead-nurture, retention, and re-engagement programs that improve conversion and customer lifetime value.
• Strong experience with positioning, creative strategy, and message development, including translating customer insights into campaigns that perform across channels.
• Familiarity with modern CRM, marketing automation, customer data, experimentation, and business intelligence platforms and their role in a reliable marketing measurement stack.
• Experience building high-performing teams, developing senior talent, and managing agency and vendor relationships during periods of rapid growth.
• This is an execution-focused leadership role with direct accountability for delivery, not a strategy-only or advisory position.
• Candidates should remain sufficiently close to technical and digital workflows to understand development-related work, including pull requests, without requiring extensive translation.
• The role is best suited to someone comfortable operating in a less layered environment with direct exposure to business priorities.
• Strong ongoing communication while work is in progress is expected rather than communicating only after problems have been solved.
• AI tools should be integrated meaningfully into modern workflows rather than used only as an add-on to legacy processes.
• Medical, dental, and vision coverage.
• 401(k) plan.
• Flexible paid time off.
• Observed holidays.
• Remote-first work environment.
• Support for a home-office setup.
• Direct access to senior leadership and high-impact business priorities.