Principal Sr Marketing Go-To-Market : Marketing Department

Principal Sr Marketing Go-To-Market

Principal Sr Marketing Go-To-Market is a dynamic, strategic, and execution-driven marketing leader who orchestrates our go-to-market (GTM) strategy across all channels. This position will be the go-to-market captain — responsible for aligning brand, growth, product marketing, and all customer touch points into one cohesive, measurable motion by driving integrated campaigns, ensure seamless coordination across teams, and turn strategic vision into high-impact execution.

Key Responsibilities

Go-To-Market Orchestration and Management

• Lead cross-functional GTM planning, launch readiness, and post-launch performance reviews.
• Coordinate campaigns across paid media, web, social, CRM, PR, community engagement and partnerships, hosted events, and sponsorships.
• Define success metrics and drive accountability for awareness, engagement, and conversion.
• Build, mentor, and scale a high-performing marketing team with clear responsibilities, KPIs, and professional growth paths.
• Ensure consistent messaging across owned, earned, and paid channels.
• Other related duties as assigned.

Qualifications

Education and Experience Required:

• Bachelor's degree.
• 15+ years of marketing leadership experience, ideally across high-growth, premium consumer brands.
• 7+ years in a supervisory or management role
• Experienced in building a high-functioning marketing org from scratch to fit organizational needs.
• Proven experience leading integrated GTM campaigns with measurable business impact.
• Strong strategic and operational mindset — able to zoom out on brand vision and zoom in on execution details.
• Exceptional communication and collaboration skills, with a track record of cross-functional influence.
• Data-driven decision-maker with deep understanding of digital channels, lifecycle marketing, and brand storytelling.

Education and Experience Preferred:

• MBA or Master's in marketing.

About Us

Hoag Memorial Hospital Presbyterian is a nonprofit regional health care delivery network in Orange County, California, consisting of three acute-care hospitals with sixteen urgent care centers, eleven health centers and a network of more than1,800 physicians, 100 allied health members, 8,000 employees, and 2,000 volunteers. More than 30,000 inpatients and 550,000 outpatients choose Hoag each year.

For over 70 years, Hoag has delivered a level of personalized care that is unsurpassed among Orange County's health care providers. Since 1952, Hoag has served the local communities and continues its mission to provide the highest quality health care services through the core strategies of quality and service, people, physician partnerships, strategic growth, financial stewardship, community benefit and philanthropy.

Hoag offers a comprehensive blend of health care services including six institutes providing specialized care in the areas of cancer, heart and vascular, neurosciences, women's health, orthopedics, and digestive health through our institutes.

Hoag was the highest ranked hospital in Orange County in the 2024-2025 U.S. News &World Report, the only Orange County hospital ranked in the top 10 for California. The organization was ranked the #5 hospital in the Los Angeles Metro Area and the #10 hospital in California.

To learn more about Hoag's awards and accreditations, visit:

Hoag is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Hoag is committed to the principle of equal employment opportunity for all employees and providing employees with a work environment free of discrimination and harassment. Hoag hires a diverse group of people in a manner that allows them to reach their full potential in the pursuit of organizational objectives.

Job Info

• Job Identification 129274
• Job Category Marketing and Communications
• Job Schedule Full Time
• Locations 2975 Red Hill Ave, Costa Mesa, CA, 92626, US
• Pay Range $102.81 - $169.68/hr
• Remote or Onsite Onsite