Brand Manager

Driving Brand Strategy, Customer Engagement, and Multi-Channel Marketing Salary Range: $75-$90K/Year Position: Full Time – In Office Location: Orem, Utah MITY Inc. is seeking an experienced Brand Manager to lead marketing strategy and execution for its Broda brand, focused on healthcare seating solutions. Reporting to the Director of Marketing, this role will develop and execute multi-channel marketing campaigns, create compelling content, support sales and national account initiatives, and use market insights and performance analytics to generate demand, strengthen customer engagement, and support revenue growth. What You’ll Own and Support Collaborate cross-functionally to implement on-brand messaging across every touchpoint in the customer journey. Ensure the strategic alignment and brand consistency of every marketing activity. Plan and execute full-funnel marketing campaigns across various channels, including email, social media, digital advertising, print, trade shows, and events. Oversee and contribute to the writing and editing of engaging content for marketing materials, including emails, blog posts, brochures, websites, and social media posts. Own, develop, and execute a strategically aligned organic social media content calendar Collaborate with the sales leadership team to develop sales enablement materials, presentations, and partnerships that support lead‑generation efforts. Augment dealer and distributor product sales by conducting co‑marketing campaigns, completing dealer website audits, and providing up-to‑date product descriptions and images. Serve as the primary point person for national account marketing, with support from the Director of Marketing. Monitor and analyze campaign performance using analytics tools, presenting monthly results to executive leadership and cross‑functional teams. Conduct market research to better serve Broda’s distinct target audiences, understand the company’s competitive position, identify potential promotional partnerships, and analyze industry trends. Stay current with industry trends and marketing best practices while contributing to a best‑in‑class marketing team. What Will Help You Succeed The ideal candidate will have a bachelor’s degree in Marketing, Business Management, or a related field and at least four years of experience in brand management, content marketing, or a similar role. They should have demonstrated success developing integrated, multi‑channel campaigns that increase brand awareness, generate leads, and support business growth. Experience with B2B marketing, dealer or distributor relationships, medical devices, or the healthcare industry is preferred. Strong knowledge of performance marketing, advertising strategies, and sales enablement best practices will also be valuable. The right person will be an excellent communicator who can work independently and collaboratively, stay organized, and manage multiple projects at once. Experience with Google Analytics, HubSpot, or a similar CRM and marketing automation platform is strongly preferred, and HubSpot certifications are a plus. Why Join Broda At Broda, the work you do has a direct impact on people’s lives. Our specialized wheelchair seating solutions provide comfort, safety, and mobility for individuals in long‑term care, hospice, rehabilitation, and other healthcare settings. For many, a Broda chair means more than a place to sit—it means the opportunity to leave their bed, connect with loved ones, participate in daily life, and experience greater dignity and independence. When you join Broda, you’re not just building marketing campaigns or managing projects. You’re helping healthcare providers and caregivers discover solutions that improve quality of life for the people they serve. Every initiative you lead contributes to a mission that extends far beyond the workplace, creating meaningful experiences for patients and peace of mind for their families and caregivers. As a Broda team member, you’ll receive benefits through our parent company, MITY Inc. You’ll enjoy competitive compensation and a comprehensive benefits package, including medical, dental, vision, life insurance, 401(k) with company match, PTO, and other employee benefits. This is a great opportunity for an experienced marketing professional to take ownership of the Broda brand and influence how it communicates with customers, supports its dealer and distributor network, grows in the market, and continues to connect patients with life‑changing comfort and mobility. #J-18808-Ljbffr