Manager, Marketing Technology & Automation

Your Role: As the Manager, Marketing Technology & Automation, you’ll be responsible for enabling personalized, scalable customer engagement through CEA CAPA's marketing technology ecosystem. Your Role: As the Manager, Marketing Technology & Automation, you’ll be responsible for enabling personalized, scalable customer engagement through CEA CAPA's marketing technology ecosystem. You will own marketing automation, audience segmentation, customer journeys, workflow development, platform administration, and integration between Salesforce and marketing technologies. The role partners closely with Growth Marketing, Digital Experience & Technology teams to ensure timely, relevant, and effective communications throughout the student lifecycle. This role is expected to help responsibly establish AI practices to improve campaign effectiveness, accelerate content production, and scale personalization across the technology stack. What You’ll Do: Marketing Automation Build and optimize automated customer journeys across email, SMS, chat, and emerging channels Design lifecycle workflows supporting lead generation, nurture, enrollment, pre-departure, and retention objectives Manage campaign automation and personalization strategies Audience Segmentation & Personalization Develop segmentation frameworks Implement behavioral and lifecycle triggers Support AI-driven personalization strategies Improve targeting precision and customer relevance Martech Platform Ownership Serve as primary administrator for marketing automation platforms Ensure integration with Salesforce and other enterprise systems Maintain platform documentation, governance, and standards Facilitate training & team enablement for key teams that will need to utilize the marketing automation platform. Support data quality and compliance requirements Serve as primary POC for software vendor and implementationpartners, includingcontract renewals, licensing/utilization management and scopes of work. Technology Innovation Evaluate emerging technologies and vendors Identify opportunities to improve engagement effectiveness Lead recommendations and implementation of new martech capabilitiese,g.SMS optimization, AI tools, personalization engines etc. Reporting & Performance Monitor automation performance Track engagement and journey effectiveness Identify optimization opportunities Salary Range: $100,000-$110,000 What Makes a Great Candidate: Education & Experience Bachelor’s degree in Marketing, Information Systems, Business, Computer Science, or a related field 5+ years of experience in marketing automation, CRM, marketing technology, lifecycle marketing operations, or similar Marketing Automation & Lifecycle Expertise Hands-on experience administering and optimizing marketing automation platforms and customer engagement technologies Experience building automated customer journeys, lifecycle campaigns, and personalized communications across email, SMS, and other 1:1channels Experience designing audience segmentation, trigger-based communications, and personalization strategies Strong understanding of customer lifecycle management, lead processes, campaign attribution, and marketing data flows Platforms & Technical Integration Strong experience with Salesforce CRM and integrating marketing platforms with customer data and engagement systems Experience evaluating, implementing, and optimizing marketing technology solutions Analytics & Execution Strong analytical and problem-solving skills, with the ability to translate business requirements into scalable technical solutions Excellent project and stakeholder management skills What Sets You Apart: Experience with platforms such as Salesforce Marketing Cloud, Marketo, HubSpot, Braze,Iterable, Pardot, Acoustic, or similar (certifications a plus) Experience with SMS, mobile engagement, conversational marketing, or AI-enabled engagement tools Familiarity with CDPs, personalization engines, customer journey orchestration, or identity resolution solutions Experience supporting enrollment, ecommerce, subscription, or high-consideration purchase journeys Experience working in complex, multi-brand or multi-product environments We believe great talent comes in many forms and that there is no one size fits all in hiring. If you feel you may be a great fit for this role but do not check all of the boxes, Who We Are: CEA CAPA is a premier provider of transformative international education experiences, committed to empowering students to become thoughtful and thriving leaders through living and learning abroad. With a presence in 62 cities across 22 countries in Europe, Latin America, Asia, and Australia, we offer comprehensive study abroad and career readiness programs that integrate academic excellence and cultural immersion. Our global footprint includes 11 international study centers, and we proudly support over 10,000 students annually in partnership with more than 375 U.S. universities and over 50 international institutions. CEA CAPA is in a dynamic phase of growth and is powered by a global team of nearly 700 professionals who are deeply mission-driven and committed to creating inclusive, supportive and enriching environments that help students grow academically, personally and professionally. Why You’ll Love CEA CAPA: Wellness & Snacks (In-Office):Fresh Fruit Wednesdays, coffee bar, wellness room, and ergonomic workspaces. Time Off & Giving Back: 12 paid holidays, generous PTO, and up to 8 hours paid volunteer time—because balance matters. Support for Your Whole Life:Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off for life events—because caring for your lovedonesmatters. Fun & Community:We encourage team connection and celebration, from office events to informal get-togethers and virtual hangouts—exact activities vary by team. Our commitment to creating a sense of belonging means we welcome individuals of all abilities, ages, citizenships, educations, ethnicities, family statuses, gender identities, genders, genetic information, languages, marital status, military experiences, political views, pregnancy, races, religions, sexes, sexual orientations, socioeconomic statuses, and work experiences and therefore we encourage applicants from diverse lived experiences to apply. #J-18808-Ljbffr