Senior Coordinator of Provider Marketing

Job Description

Job Description

Senior Coordinator of Provider Marketing

Department: Sales Enablement 
Reports To: Director of Sales Enablement 
Strategic Oversight: Fractional CMO 
Location: Norwalk, CT preferred | Hybrid 

About BioWave

BioWave is a Medtech company redefining pain management through our innovative, non-invasive technology that delivers powerful relief without drugs or surgery. We offer a range of products designed to meet the unique needs of different markets, delivering effective, customized pain relief solutions where they’re needed most. Our technology is backed by clinical evidence and real-world results, helping patients reduce pain, restore function, and reclaim their lives. Trusted by healthcare professionals, athletes, veterans, and individuals alike, BioWave targets pain at its source to provide long-lasting results.

Vision & Mission

Our Vision is to transform pain management by solving complex pain conditions with innovative, patented, drug-free technology and patient-first, collaborative support—empowering clinicians to deliver better outcomes and enabling people to reclaim their lives with less pain and more possibility.

Our Mission is to help people win their battle with severe pain.

About the Role 

BioWave is redefining how pain is treated by delivering clinically proven, non-invasive solutions that improve lives. 

To accelerate our growth, we’ve reimagined Marketing as a sales enablement engine, and this role sits at the center of that transformation. 

We’re looking for a Senior Coordinator of Provider Marketing who thrives in execution, understands how to translate complexity into clarity, and is motivated by one thing: helping sales teams win. 

This is not a brand marketing role, this is not about campaigns or awareness, this is about building the tools, materials, and systems that move provider conversations forward and drive adoption. 

What You’ll Do 

Own Provider Marketing Execution 

You will be the single internal owner of all provider-facing marketing, turning clinical data, reimbursement logic, and product value into materials the field can actually use. 

You’ll develop: 

• Clinical education tools (mechanism of action, treatment workflows, protocols)  
• Reimbursement and economic value materials (coding guidance, financial rationale)  
• Sales collateral (decks, one-pagers, leave-behinds, follow-ups)  
• Conference and event materials  

Everything you create should be: 

• Clinically accurate  
• Regulatory-ready  
• Immediately usable by sales  
• Consistent and version-controlled  

Turning Strategy into Execution 

You’ll work closely with leadership to ensure every asset ladder up to commercial priorities. 

• Partner with the Director of Sales Enablement to align on what matters most for revenue  
• Collaborate with the Fractional CMO to maintain messaging clarity and positioning  
• Translate strategy into high-quality, high-impact deliverables  

You’ll embed yourself with the sales team, understanding what’s working, what’s not, and where deals stall. 

• Gather real-world feedback from sales reps  
• Identify objections, friction points, and gaps  

• Continuously refine materials to improve effectiveness  

Your work should make provider conversations clearer, faster, and more effective. 

Own Webinar Strategy & Execution  

Webinars are a core driver of provider education and lead generation at BioWave and you will own them end-to-end. 

• Partner with Sales to identify high-value topics and ideal hosts/guest speakers  
• Manage scheduling, logistics, and execution of all webinars  
• Develop supporting materials (presentations, follow-ups, nurture content)  
• Drive promotion in coordination with Sales and broader marketing efforts  
• Track attendance, engagement, leadqualityand conversion  

Success means webinars don’t just “happen”, they generate meaningful pipeline and accelerate deals. 

Own Website Updates & Digital Content

The provider-facing website is a key destination for education, credibility, and lead generation. You will own the website experience and ensure it remains current, accurate, and aligned with BioWave’s marketing priorities.

• Keep webinar, event, product, and educational content current
• Coordinate with Leadership,Sales, Quality, and external website partners to ensure content is accurate and compliant
• Identify opportunities to improve page structure, messaging, and user experience
• Support landing page creation for campaigns, webinars, and lead generation initiatives
• Monitor website content regularly to ensure outdated materials are removed or updated

Success means the website remains a reliable, current, and effective sales and education tool.

Own Social Media Across Provider Verticals 

You will own BioWave’s social presence as a tool for education, credibility, and sales support, not vanity metrics. 

• Develop and manage a consistent social media calendar  
• Create content across key verticals: VA, Pain, Sports 
• Translate clinical and product insights into engaging, relevant content  
• Support webinars, events, and sales initiatives through social amplification  
• Track performance and optimize based on engagement and downstream impact  

The goal: build trust, reinforce credibility, and support provider conversion. 

Manage External Partners 

You won’t do everything yourself, but you will own everything that gets done. 

• Brief and manage external vendors (design, content, production)  
• Ensure work is aligned to priorities, timelines, and quality standards  
• Maintain control; vendors support execution, they don’t define it  

Drive Cross-Functional Alignment 

You’ll work across teams to ensure accuracy and consistency. Teams include Clinical, Reimbursement, Product, and QA/RA. 

You’ll ensure materials stay current as products, policies, and market dynamics evolve. 

How You’ll Operate 

This is a high-autonomy, high-accountability role. 

• You’re comfortable owning end-to-end outcomes  
• You can manage multiple priorities without losing precision  
• You know when to push forward and when to push back  
• You focus on what drives impact, not just activity  

This is an execution-driven role focused on sales impact. 

What You Bring 

Required: 

• 5+ years in healthcare, MedTech, or provider-facing B2B marketing  
• Proven experience supporting sales teams with practical, usable materials  
• Strong project management and prioritization skills  
• Experience managing agencies or external vendors  
• Ability to operate independently in a regulated environment  

Preferred: 

• Experience in pain management, neuromodulation, or procedure-based care  
• Familiarity with VA, Work Comp, or specialty provider markets  
• Background in Sales Enablement or commercial operations  
• Experience in lean or growth-stage companies  

What Success Looks Like 

In your first 12–18 months, you’ll know you’re succeeding when: 

• Sales teams consistently use the materials you create  
• Provider conversations move forward with fewer obstacles  
• Conversion from MQL → SQL improves  
• Provider education engagement increases  
• One-off requests decrease because core tools are strong  
• Provider Marketing is seen internally as a revenue driver not a support function  

This Role Matters 

This role is designed to scale BioWave’s growth. 

• One owner  
• Vendor-supported execution  
• Tight alignment with sales  
• Direct impact on revenue  

If you’re someone who loves turning complexity into clarity and wants your work to show up directly in results, this is a rare opportunity to make a meaningful impact. 

Pay & Benefits Summary

• Compensation:$90,000–$100,000 
• Medical, Vision and Dental Insurance Available

• 401K- discretionary 2.5% employer match
• Basic/Voluntary Term Life Insurance
• Long Term Disability
• HSA Accounts
• PTO Years 1 and 2,15 days, Year 3 onwards, 20 days
• 12 paid public holidays
• Remote work environment (East coast hours required initially)
• Reimbursement for travel(sales)

Legal Disclaimer(s)

Exempt: As an exempt employee, your position is classified as exempt from overtime requirements under the Fair Labor Standards Act (FLSA) and applicable state laws. You will be paid a salary intended to compensate you for all hours worked, and you will not be eligible for overtime compensation.

BioWave is committed to the principles of equal employment opportunity and providing reasonable accommodations to qualified individuals with disabilities. If you require assistance or accommodations to complete the application process or to perform the essential functions of this position, please contact View email address on ziprecruiter.com.

This job description is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties, or skills required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.