Creative Strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Creative Strategist based in the United States. As a Creative Strategist, you will play a key role in developing data-driven creative concepts and compelling advertising campaigns for a diverse portfolio of brands. You will combine consumer research, market insights, and performance analytics to create engaging video and static advertising strategies that capture attention and drive results. Working closely with creative directors, designers, and editors, you will transform marketing objectives into clear briefs, impactful scripts, and high-performing content. You will continuously analyze campaign performance and emerging social media trends to identify new creative opportunities and improve advertising effectiveness. This role offers the opportunity to contribute to innovative digital marketing projects in a collaborative, fast-paced agency environment. You will work remotely as an independent contractor, with an expected schedule aligned with Pacific Coast business hours. Accountabilities: - Develop clear, strategic, and actionable creative briefs for performance-driven video and static advertisements, using data, research, and creative insights to guide campaign direction. - Conduct consumer, product, and competitor research to identify audience preferences, market opportunities, competitive positioning, and relevant messaging angles. - Monitor advertising account performance to identify successful creative concepts, recurring patterns, and opportunities for further experimentation. - Research social media platforms and emerging digital trends to generate fresh ideas and inform new creative strategies. - Analyze creative testing results and campaign performance metrics to evaluate effectiveness and recommend new concepts, messaging approaches, and creative variations. - Write compelling scripts, headlines, advertising copy, and messaging for both video and static advertisements.

- Brainstorm original, engaging, and attention-grabbing creative concepts that resonate with target audiences and encourage meaningful engagement. - Collaborate closely with the Creative Director, video editors, and designers to ensure final creative deliverables align with strategic briefs, campaign objectives, and brand positioning. - Incorporate feedback from internal stakeholders and refine creative concepts, scripts, and copy to continuously improve quality and effectiveness. - Track creative briefs, copywriting assignments, and project deliverables to ensure deadlines are met and workflows remain organized. - Review creative materials to maintain consistency with brand guidelines, campaign messaging, and established creative strategies. - Contribute proactively to creative brainstorming sessions, campaign development, and continuous improvement initiatives. Requirements: - Demonstrated experience in creative strategy, digital marketing, advertising, copywriting, or a related field. - Strong understanding of performance marketing and the creative development process for paid digital advertising. - Experience developing creative briefs for video and static advertisements, translating marketing objectives and audience insights into actionable creative direction. - Strong research skills, with the ability to analyze consumer behavior, product positioning, competitor activity, and social media trends. - Proven copywriting abilities, including experience writing engaging advertising scripts, headlines, and promotional messaging. - Ability to develop original, attention-grabbing creative concepts that connect with target audiences and support campaign performance objectives. - Analytical mindset with the ability to interpret creative testing results, identify performance trends, and translate data into actionable recommendations.