Creative Strategist (Performance Marketing)

PetLab Co. is a world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally In the world of performance marketing (especially for brands like PetLabCo.), a Creative Strategist is the bridge between the Media Buying team (the numbers) and the Creative team (the visuals) Think of them as a data-driven storyteller. Their job is to ensure that every pixel and every word in an ad is designed to convert, based on actual performance data rather than gut feeling This role sits at the intersection of creative thinking, data analysis, and growth marketing. You’ll partner closely with our Paid Media, Video Producers, Organic Social, and Influencer teams to develop high-performing ad creatives that scale customer acquisition and revenue Hi, I’m Jesper Mansson, Director of Creative Strategy, and we’re seeking a senior-level creative thinker who is obsessed with direct response, passionate about performance, and knows how to lead content strategy that scales You’ll be a core strategic partner to our paid, organic, and influencer teams, with a direct impact on how we acquire and retain customers If you live and breathe performance creative and want to help shape the future of a 9-figure DTC business, let’s talk Data Analysis & Performance Auditing – You’ll spend a significant amount of time inside ad platforms (Meta, TikTok, YouTube) Identifying what’s working and why. This will include: Analyzing performance metrics such as Hook Rate (3-second views / impressions), Hold Rate (average watch time), CTR, CPA, and ROAS Identifying winning creative patterns — for example whether a UGC “vlogger” style outperforms highly produced brand content Conducting creative audits to identify which customer pain points resonate most with audiences (e.g., “stinky breath” vs. “expensive vet bills”) Translating performance data into clear creative insights and opportunities The goal: turn data into creative direction Creative Ideation & Scriptwriting - Once the data reveals opportunities, You will design the next creative tests. This will include: Concept development creating the “big idea” for campaigns and ad series Direct-response scriptwriting using proven frameworks such as AIDA (Attention, Interest, Desire, Action) Writing high-impact hooks, body copy, and calls-to-action designed to drive conversions Storyboarding content to ensure something visually engaging happens every 2–3 seconds to maintain retention Developing creative angles aligned with DTC customer journeys and content funnels You will be responsible for generating large volumes of structured creative tests designed to scale winning concepts Production Management & Creative Briefing- You will act as the director and translator between strategy and production. This will include: Briefing UGC creators and influencers, including hooks to film, key talking points, and specific B-roll shots Providing detailed production briefs that editors and creators can execute quickly Reviewing and providing feedback on drafts from editors and creators Ensuring text overlays, pacing, and visual storytelling align with performance best practices Maintaining a library of high-performing assets and reusable footage Your goal is to turn strategy into scalable content production Testing Strategy & Iteration – You will design and manage the creative testing roadmap for our paid channels. This will include: Designing structured A/B tests that isolate one variable at a time (e.g., Hook A vs Hook B) Iterating on winning ads by refining hooks, pacing, messaging, or visuals Identifying drop-off points in videos and optimizing content accordingly Conducting competitor and market research to stay on top of emerging creative trends Ensuring PetLab’s ads remain native to each platform’s The goal: continuously improve creative performance through structured experimentation What Your Day-to-Day Will Look Like: 50% Creative ideation and content strategy development 25% Campaign briefing, scripting, and production QA 25% Performance analysis and data-driven iteration Benefits Time OFF: We offer generous Annual Leave of 28 days + public and bank holidays. Private Healthcare: we offer private healthcare through our partner, Vitality. Give Back Day: An extra day off in the year to volunteer, plus a £50 contribution to your chosen charity. Pension Scheme: 5% contributions towards your pension scheme! Monthly Events: Monthly office and virtual events including our annual puppy therapy event with our partner, Paws in Work. Enhanced Maternity/Paternity/Adoption Leave: because time with new family members is important! Discount Vouchers & Gym Memberships: Get discounts at a whole range of retailers and gym memberships through our provider, Wellhub. Cycle2Work Scheme: Government initiative which offers a cost-effective way to buy new cycling equipment. Nursery Salary Sacrifice Scheme: A great way to save money on childcare through our partner, Enjoy Benefits. Copmpany Bonus: Paid out annually. View email address on click.appcast.io: Employee Assistance Programme offering a range of health, life, money and wellbeing support. Pet friendly office!: Come and see for yourself… Paid Time off: We offer our US employees 20 days PTO, excluding bank holidays. Medical, Vision and Dental Insurance; Great health benefits for you (and your smile and eyesight too). Short-Term and Long-Term Disability Insurance: We have you covered. Remote Working: Work where you feel most comfortable! Company Bonus: Paid out annually. Monthly Internet Stipend: To help towards your internet bill, (Plus we’ll also give you a quarterly Netflix gift card!). We’re looking for someone who combines creative instincts with analytical rigorDeep expertise in Meta and TikTok advertising ecosystemsExperience briefing or directing creators, influencers, or UGC productionExperience working in high-growth, paid social-led DTC brandsA proven track record of driving revenue growth through paid creativeExcellent communication skills — able to present insights and defend creative decisions with dataStrong analytical skills and the ability to interpret performance data to inform creative decisionsStrong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.)3+ years of experience in creative strategy or performance creative rolesA portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results #J-18808-Ljbffr