Tidal Basin Group is Hiring a Digital Marketing Manager in Utica

Tidal Basin Group is Hiring a Digital Marketing Manager in Utica

We are a growing consulting firm looking for a dynamic Digital Marketing Manager to oversee, execute, and implement strategic digital marketing initiatives. This role will support the Sr. Director in executing the digital strategy and will work with a cross-functional team of marketing and communications professionals.

The candidate must be a self-starter with a bias toward action and rolling up their sleeves to get things done. This individual will play a pivotal role in creating and maintaining digital marketing strategies for Tidal Basin Group and all its entities, including Tidal Basin Government Consulting; Tidal Basin Caribe; Tidal Basin Federal; the RP Enterprise Solutions suite of services including TB Customer Relations, TB Technologies, TB Mosaic Financial; and entities and initiatives as defined by our owner, DC Capital Partners (DCCP).

The ideal candidate will have an eye for design, understand marketing principles, have experience implementing and managing paid ad campaigns across multiple platforms, and have a deep understanding of SEO content optimization tactics. This role will assist with creating, editing, and publishing content across all digital platforms. The candidate for this position must be an excellent communicator and writer who can break down complex subjects into easy-to-understand content. The candidate must be responsible and confident with a strong commitment to integrity. Must possess high attention to detail, be very organized, prioritize multiple projects, and meet deadlines.

Some travel may be required for meetings or events. The estimated travel commitment is 5-10%.

Job Duties and Responsibilities:

• Content Marketing and SEO
• Create, edit, and manage content for blogs, social media accounts, newsletters, podcasts, videos, and other digital media channels.
• Support the generation of SEO content by optimizing articles and content using tools like Semrush and Yoast.

• Email Marketing
• Develop, execute, and manage email marketing campaigns through writing, editing, and staging newsletters, drip campaigns, and other email initiatives.

• Social Media
• Manage all social media accounts by creating and publishing content, replying to comments/messages, and increasing engagement.
• Implement and manage promoted social posts and paid ad campaigns on strategic social media channels like LinkedIn.

• Website
• Increase website traffic and improve search rankings with SEO, optimize target keywords in existing articles, and build backlinks through strategic outreach.
• Assist with website administration, development, and content management, including: Regularly update and add new content to the Tidal Basin website and other associated entity microsites. Ensure content is SEO optimized and aligns with our evolving messaging. Build new landing pages using existing WordPress templates and/or design new microsites using other site-builder tools. Support external client website build initiatives as needed.

Administrative

Perform competitive and market research for benchmarking and conduct ongoing competitive and market analysis to improve all digital programs. Provide regular reports on the performance of digital platforms, utilizing data analytics from GA4 and other sources to inform future strategies and campaigns. Coordinate and assist with digital vendor management. Assist with budget development, spending reviews, and management.

Required Skills and Abilities:

Technical

Strong understanding of Search Engine Optimization SEO and SEM principles. Experience with keyword research tools and familiarity with the latest SEO trends and algorithm updates. Proficiency in email marketing platforms and understanding of email marketing strategies. Experience with marketing automation campaigns and personalizing content to different audience segments. Skilled in creating compelling content that engages and converts. Experience with Adobe Creative Suite for creating basic graphics, videos, and interactive content. Basic understanding of web development principles and experience managing websites. Proficiency in HTML and CSS and familiarity with web development tools and platforms (WordPress, Webflow, etc.) Strong analytical skills and experience with web analytics tools. Ability to interpret data and identify trends. Experience preparing reports, presentations, and dashboards communicating campaign performance, insights, and recommendations.

Communication

Outstanding interpersonal and communication skills, capable of effectively communicating across diverse audiences. Possess a knack for style, grammar, and finding the words and phrases that best capture and idea or feeling. Ability to craft compelling content that resonates with the target audience. Organization and Soft Skills Strategic, quick-thinker, self-starter, proactive, responsive, and able to work independently and collaboratively. Possesses a "Don't put off till tomorrow what you can do today" mentality. Strong analytical skills with the ability to evaluate data sets to determine trends, establish strategies, and make decisions. Exceptional project management skills, with the ability to juggle multiple projects simultaneously. Ability to multi-task and be strategic, creative, and innovative in a dynamic, fast-paced team environment. Proven ability to "surge" level of effort in times of need (i.e. when the company is helping its clients manage through a disaster, emergency, or other crisis). Possess energy, passion, and a desire to deliver innovative, successful solutions for internal and external clients. Understanding and ability to diagnose and promptly report issues needing escalation. Interact effectively with all levels of management and staff. Willingness to travel when necessary.

Required Education and Experience: Degree: Bachelor's Degree in Marketing, Communications, Business, or equivalent combination of training and/or certifications and experience.

Years of Experience: Minimum of 3-5 years of digital marketing and communications experience in the professional services industry and/or marketing agency.