Ecommerce Marketing Manager

This is an amazing opportunity to join an approachable luxury womenswear brand as they scale over the next 5 years. Designer lead with a robust wholesale, owned retail and ecommerce business that is driven by an intentional culture. Lead the Ecommerce and Digital Marketing Function This role is in office 4 days per week with Friday remote. Requirements Experience: 4–6+ years of experience in growth marketing, performance media buying, or ecommerce management—ideally with a proven track record of helping scale a D2C brand from the single-digit millions into the tens of millions. Experience in premium apparel or fashion is highly preferred. Algorithmic Mastery: A deep, intuitive understanding of the social media algorithms. You know what makes a video hit the Explore page and understand how to engineer content for "shares" rather than just "likes. Data-Driven Mindset: Proficient with Shopify analytics and apps, Google Analytics, and social platform insights. You make creative decisions based on hard data. T–Shaped Skillset: You are highly strategic and analytical, but you still possess a sharp eye for visual aesthetics, luxury branding, and copy that converts. Tools & Tech: Deep, hands‑on experience managing a Shopify/Shopify Plus backend (including product CSVs, inventory management, and collection architecture), Klaviyo, Google Analytics (GA4), and Meta Ads Manager. Key Responsibilities Storefront Ownership: Oversee the daily operations of the Shopify storefront. Product Launches & Collections: Lead and manage marketing team to execute the digital product lifecycle. Visual Merchandising: Strategically organize collection pages, upsells, cross‑sells, and homepage layouts based on inventory levels, seasonality, and buying trends to maximize Average Order Value. Tech Stack Management: Evaluate, install, and manage Shopify apps and third‑party integrations to enhance the customer shopping experience. Paid Media & Performance Marketing Strategy: Own the Growth Blueprint: Architect and oversee our paid acquisition strategy and partners across Meta, Google, programmatic channels, and emerging platforms to sustainably scale revenue. Agency Auditing & In‑Housing: Serve as the primary internal leader overseeing external marketing vendors. Data Analysis & P&L Health: Maintain a rigorous weekly growth dashboard tracking CAC, LTV, Blended ROAS, and Marketing Efficiency Ratio. Make budget allocation decisions based on hard data, not guesswork. Social Scaling & Algorithmic Distribution: The 300k Milestone: Turn our current baseline of 36k Instagram followers into a highly engaged community of 300k+ followers. Content & Funnel Engineering: Oversee a short‑form video and organic social strategy engineered for massive non‑follower reach. Build automated frameworks to seamlessly transition viral social reach into email/SMS subscribers and direct web traffic. Full‑Funnel Optimization & Retention: Conversion Rate Optimization (CRO): Run continuous A/B tests on website landing pages, collections, navigation, and checkout flows to maximize the conversion rate of incoming traffic. Retention Marketing: Supercharge our Klaviyo email and SMS automation flows to optimize onboarding, maximize customer lifetime value, and increase our repeat purchase rate. #J-18808-Ljbffr Global Recruiters of Lowcountry (GRN)