Ecommerce Marketing Manager

Hybrid: 2 days in office/ 3 days virtual (Tuesday and Wednesday) Status: Exempt (this role is exempt from OT) Location: Atlanta, GA Position Objective The Digital Marketing and eCommerce Specialist role will support the Marketing Communications and eCommerce shop teams with the development, execution, and performance optimization of digital campaigns designed to drive traffic, engagement, and revenue across both vehicle and eCommerce business lines. Primary Marketing Communications Responsibilities Support the implementation of DTC (direct-to-consumer) strategy as well as oversee and optimize digital marketing campaigns across channels such as paid search, display, social, and other platforms. Manage creative development for the marketing campaign, including creative brief development, providing feedback, overseeing internal approvals, and deployment of creative assets across models. Support planning and execution of data-driven marketing tests to optimize paid media performance (i.e. CDP tests, Dynamic Creative Optimization, CRM/1st party targeting, etc.). Assist with the development and execution of campaign objectives, strategies, and tactics for driving traffic to the brand website – including helping to facilitate relationships with creative and media agencies as well as CRM. Advance analytics and reporting capabilities across the brand website and campaigns to ensure the organization continues to merchandise results and allocate resources efficiently. Support the Digital Marketing Manager in the development and management of annual eCommerce strategy and planning across eCommerce-focused business units. Identify and execute cross-business-unit synergies that illustrate the power of shared data optimization. Serve as the driver on specific product launch campaign tactics, including executing media partnerships and developing creative assets. Primary eCommerce Shop Responsibilities Act as the primary analytics partner for eCommerce shop marketing, owning reporting and the distillation of insights through structured reporting, dashboards, and clear communication of results. Act as the strategic bridge between national marketing and the eCommerce shop, ensuring seamless campaign integration, clear representation of eCommerce priorities and KPIs, and performance-driven execution across planning, launch, and post-campaign phases. Support the development and execution of data-driven 1:1 and digital media programs, tracking KPIs and optimizing messaging to drive conversion and efficiency. Manage channel-specific execution for eCommerce shop activations, including email campaign deployment, CRM placements, and supporting paid and owned media inputs. Oversee content sourcing and production coordination for eCommerce shop campaigns, including leveraging existing assets and organizing photo/video shoots as needed. Coordinate organic integration of eCommerce shop products across social, product placement, and emerging digital initiatives (such as the brand app) in alignment with campaign priorities. Manage required website and channel-level legal approvals to ensure compliant and timely campaign launches. Drive ongoing optimization of eCommerce shop marketing performance through structured reporting, insights, and clear executional recommendations. Experience (Job and Industry) 5+ years of experience in digital marketing, eCommerce, or marketing project management within a performance-driven environment. Demonstrated experience in campaign reporting, performance analytics, and dashboard development. Experience coordinating cross-channel digital campaigns (paid media, CRM/email, social, web). Experience working with external agencies and internal stakeholders across marketing, creative, and analytics teams. Experience in DTC or eCommerce marketing is strongly preferred. Familiarity with digital KPI tracking including traffic, conversion rate, revenue, AOV, and campaign performance metrics. #J-18808-Ljbffr