VP of Influencer Marketing

Role Description

We are looking for a VP of Influencer Marketing to build and lead one of the strongest creator organizations in the industry. This is not a campaign management role; this is a company-building role. Your mission is to build the creator engine that powers Advantage HQ.

• Expand one of the industry's highest-quality creator networks.
• Build long-term creator relationships.
• Increase creator earnings and scale whitelisting.
• Ensure every client has access to exceptional creators capable of producing high-performing content at scale.
• Lead the strategy, systems, technology, and team responsible for every stage of the creator lifecycle.
• Partner closely with Growth, Creative, Client Services, and Operations.
• Ensure our creator network becomes increasingly valuable every year.

Qualifications

• 8+ years of experience leading influencer marketing, creator partnerships, creator operations, or talent organizations.
• Proven experience building and scaling high-performing influencer marketing teams.
• Experience managing large creator ecosystems and long-term creator relationships.
• Deep understanding of creator economics, whitelisting, licensing, usage rights, and performance marketing.
• Experience partnering closely with paid media and creative teams to drive measurable business outcomes.
• Strong commercial mindset with an understanding of how creator marketing drives profitable growth.
• Outstanding leadership, communication, and decision-making skills.
• Strong operator with a bias toward ownership, execution, and continuous improvement.

Requirements

• Build one of the largest and highest-quality performance creator networks in the industry.
• Continuously expand our global creator ecosystem across key verticals and platforms.
• Develop long-term relationships with exceptional creators and talent representatives.
• Build a preferred roster of trusted creators who consistently produce outstanding content.
• Increase creator quality, diversity, responsiveness, and availability across every client category.
• Build systems that help creators build long-term careers with Advantage HQ.
• Increase repeat collaborations and long-term partnerships.
• Improve creator earnings and lifetime value.
• Create an exceptional creator experience across onboarding, communication, payments, and campaign execution.
• Ensure our highest-performing creators consistently choose to work with Advantage HQ.
• Build repeatable systems that consistently deliver exceptional creators for every client.
• Scale creator whitelisting across our client portfolio.
• Partner with Growth and Creative teams to maximize paid media performance.
• Develop frameworks for identifying creators with the highest long-term advertising potential.
• Turn creator marketing into a predictable growth engine rather than a campaign-based service.
• Build scalable systems across sourcing, outreach, negotiations, contracting, approvals, production, and reporting.
• Leverage AI and automation to improve speed, quality, and operational efficiency.
• Continuously improve creator matching, campaign execution, and delivery performance.
• Establish world-class operating standards across the influencer organization.
• Lead, develop, and inspire a high-performing global influencer marketing organization.
• Build future leaders within the department.
• Establish clear KPIs, accountability, and operating rhythms.
• Foster a culture of ownership, speed, innovation, and continuous improvement.
• Build an organization capable of supporting the company's next stage of growth.
• Continuously evaluate new platforms, technologies, and creator trends.
• Leverage AI to improve creator discovery, relationship management, forecasting, and operations.
• Identify opportunities to strengthen Advantage HQ's competitive advantage in creator marketing.
• Ensure the company remains at the forefront of the creator economy.

Benefits

• $250,000–380,000 USD total annual compensation, including base salary, performance bonus, and equity.
• Fully remote work environment.
• Infrastructure for high-performance distributed teams.
• North America preferred (United States or Canada).
• Focus on leadership, judgment, and execution over geography.

Company Description

Advantage HQ is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary technology, including:

• A creator marketplace managing over 80,000 influencer partnerships monthly.
• An AI-powered platform to streamline creator discovery, outreach, relationship management, and whitelisting.
• Proven playbooks across influencer marketing, paid media, performance creative, and conversion optimization.

We partner with over 200 high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 185+ operators, analysts, strategists, and creatives manages over $500M in annual media spend and drives meaningful bottom-line impact for our partners.