Senior Product Marketing Manager, Travel

The opportunity

As Flywire continues to scale its Travel software and payments platform Product Marketing plays a central role in how we turn product capability into market impact.

We serve more than 22000 travel and hospitality businesses. This role covers both lines of our Travel vertical: Hospitality including hotels and boutique accommodations and Experiential including travel operators and DMCs. With Sertifi by Flywire we cover the full path from contract to settlement including digital contracts deposits and group event payments.

This role sits at the intersection of Product and Go to Market. The focus is straightforward. Make our solutions easy to understand easy to sell and clearly differentiated. You will shape how we position our products how we go to market and how we enable teams to win. The output shows up in pipeline quality conversion and revenue. You will report to the VP Product Marketing.

This is a senior individual contributor role and the product marketing owner for Travel. You will set the plan rather than execute someone elses bring a point of view to the table and raise the bar for the wider product marketing team. You will connect product strategy customer insight and commercial execution. That means sharpening our story targeting the right customers and ensuring consistency across every touchpoint. It also means bringing real feedback from the field back into how we evolve both messaging and product direction.

What youll do:
Positioning ICP and Messaging

• Define clear differentiated positioning and value propositions for our Travel solutions
• Own Ideal Customer Profiles and buyer personas across the Hospitality and Experiential segments grounded in customer and market insight
• Translate complex software and payments capabilities into simple compelling narratives
• Ensure consistency across Product Marketing and Sales

Go to Market and Launch Execution

• Lead go to market strategy for launches releases and commercial initiatives in Travel
• Partner with Product to turn roadmap into market ready messaging and materials
• Drive coordinated execution across Sales Marketing and Partnerships
• Continuously refine approach based on performance and feedback

Enablement and Revenue Impact

• Build and maintain high quality enablement materials including decks battlecards demos and value narratives
• Equip Sales and Relationship Management teams to position and sell effectively across both lines of business
• Partner with Sales and RevOps to improve win rates deal quality and conversion
• Support deal strategy in competitive situations with clear articulation of value

Customer Insight and Market Feedback

• Synthesize customer feedback win loss insights and field input into actionable direction
• Build a strong understanding of travel and hospitality buyers market dynamics and competition including gateways point solutions and incumbent PMS and CRM workflows
• Feed insights back into positioning targeting and product decisions

AI Driven Execution

• Use AI to improve speed and quality across content messaging and research
• Experiment with workflows that increase productivity and scalability
• Help shape how the team incorporates AI into day to day execution
  
  
  
   

Qualifications :

Heres what were looking for

• At least 8 years of B2B product marketing experience across SaaS payments fintech or similar environments
• Experience as the senior product marketer for a product line platform or vertical setting direction rather than executing a plan handed to you
• Proven track record owning positioning go to market launches and enablement with clear ties to pipeline conversion and revenue
• Strong commercial and product instincts with a clear understanding of B2B buying cycles and enterprise sales motions
• Ability to translate complex products into simple compelling value propositions that resonate with buyers
• Comfortable partnering with Product Sales and senior commercial stakeholders and influencing without authority
• Hands on experience using AI in day to day marketing workflows with a focus on improving speed quality and scale
• Curiosity and willingness to continuously evolve how work gets done and experiment with new approaches
• Strong communication skills both written and verbal with the ability to influence across teams
• Highly organized able to manage multiple priorities without losing attention to detail

Nice to have

• Bias toward action with a focus on execution and outcomes
• Experience in travel hospitality or hotel technology or marketing to travel operations and finance buyers
• Experience in payments fintech or vertical SaaS platforms
• Experience marketing a multi product portfolio or bringing an acquired product into a wider platform story
• Experience directly tying product marketing efforts to pipeline and revenue outcomes
• Experience mentoring or raising the bar for other product marketers

Additional Information :

Submit today and get started!

We are excited to get to know you! Throughout our process you can expect to meet different FlyMates including the Hiring Manager and other Flymates. Your Talent Acquisition Partner will walk you through the steps and be your go-to person for questions.

Flywire is an equal opportunity employer and follows a policy of administering all employment decisions and personnel actions without regard to race color religion sex pregnancy gender identity national origin age ancestry physical or mental disability sexual orientation genetic disposition or carrier status veteran status or any other category protected under applicable national federal state or local law.

The US base salary range for this full-time position is $120000-$150000 and benefits. Our salary ranges are determined by role position level and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range individual pay is determined by work location and several other factors including job-related skills experience relevant education and training. Your Talent Acquisition Partner can share more about the specific salary range for your preferred location during the hiring process.

#LI-Hybrid

Remote Work :

No

Employment Type :

Full-time