Remote Director Product Marketing - $180-$200k (WealthTech CRM)

Permanently 100% Remote, EST or CST Only Job Title: Remote Director of Product Marketing - $180-$200k (WealthTech CRM)Salary: $180k-$200k+ Benefits, 401k, PTORequirements: B2B SaaSWe offer an intuitive web-based CRM for financial advisors and wealth managers.We recently closed out Series C for $200MM are are in rapid growth mode!We just announced a partnership with Anthropic where they hand-selected us as their launch partner for Claude for Financial Advisors.Our CRM makes it incredibly easy for everyone from solo financial advisors to enterprise firms to manage their current book of business, and increase their sales.Our software integrates with leading FinTech brands and general tools like Google and Outlook. It enables them to manage their book of business, streamline their workflow, and grow their practice.We are Series C, have been in business since 2012, and have 150 employees.We are REMOTE first and our team is distributed throughout the country.Due to growth, we are hiring a Remote Director of Product Marketing. This will start as an individual contributor role, and founding Product Marketer, and grow into a leadership position.What You Will Be DoingOwn positioning, messaging, and competitive intelligence across all segments (small firm, mid-market, and enterprise) and buyer personas (financial advisors, firm principals, compliance officers, broker-dealer home offices).Own the release-readiness process for product launches: define launch tiers based on size and impact, set lead times, and establish clear cutoffs for when sales, education, and support need to be trained and equipped before anything ships externally. No release should outrun the teams selling and supporting it.Partner with the Director of Sales Enablement to develop and refine sales materials: pitch decks, one-sheeters, battlecards, talk tracks, and objection handling guides. You own the messaging and narrative. They own the delivery and training.Lead product launches end to end, from internal readiness through external campaigns, coordinating with product, sales, content, and growth marketing to maximize impact. For major new product lines, this includes designing staged rollout sequencing, often training and equipping sales first, gathering real deal feedback, and only then moving to a public campaign once messaging is validated.Conduct customer research, win/loss analysis, and competitive intelligence. Turn those insights into actionable changes to messaging, positioning, and go-to-market strategy.Partner with the Content Marketing Manager to shape the editorial calendar, ensuring content supports product positioning, SEO/AEO strategy, and demand generation goals.Use AI extensively to draft, iterate, and produce marketing assets at speed. You should be comfortable using Claude, ChatGPT, or similar tools to go from brief to finished deliverable faster than a traditional PMM team could.Build automated workflows for recurring deliverables: competitive monitoring, customer feedback synthesis, and launch communications.Be the voice of the customer and the market inside the company. Attend sales calls, listen to Gong recordings, and stay close to what buyers actually say when they're deciding whether to buy What's In It for You$180k-$200k+ Benefits, 401k, PTOVacation/PTOMedicalDentalVisionBonus401kColorado employees will receive paid sick leave. For additional information about available benefits, please contact Matt Abbasfard